---
title: "Blogs for CEOs: Strategies, Leadership, and Growth | Luke Peters (16)"
description: Luke Peters is an accomplished entrepreneur and the former CEO of NewAir, a company he founded in 2001 and grew from a garage startup to a thriving business with over $600 million in cumulative sales. His journey began in Fountain Valley, California, where he learned the value of hard work while working in his family’s donut shop for just 25 cents an hour. Under Luke's leadership, NewAir achieved significant milestones, including $80 million in sales in a single year and multiple placements on the Inc. 500 list. He successfully pivoted the company from a 100% B2C model to a multi-channel strategy, partnering with major retailers like Home Depot and Amazon. In mid-2021, after 20 years of dedication while retaining 100% of the stock, Luke sold NewAir in a mid-eight-figure deal . Today, he serves as a strategic CEO coach, leveraging his extensive experience to help other entrepreneurs navigate their paths to success. Luke is also a father of six and an avid surfer, embodying a balanced lifestyle that values both family and business. His story exemplifies the power of perseverance and innovation in achieving entrepreneurial success. (16)
---
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### Luke Peters
Luke Peters is an accomplished entrepreneur and the former CEO of NewAir, a company he founded in 2001 and grew from a garage startup to a thriving business with over $600 million in cumulative sales. His journey began in Fountain Valley, California, where he learned the value of hard work while working in his family’s donut shop for just 25 cents an hour. Under Luke's leadership, NewAir achieved significant milestones, including $80 million in sales in a single year and multiple placements on the Inc. 500 list. He successfully pivoted the company from a 100% B2C model to a multi-channel strategy, partnering with major retailers like Home Depot and Amazon. In mid-2021, after 20 years of dedication while retaining 100% of the stock, Luke sold NewAir in a mid-eight-figure deal . Today, he serves as a strategic CEO coach, leveraging his extensive experience to help other entrepreneurs navigate their paths to success. Luke is also a father of six and an avid surfer, embodying a balanced lifestyle that values both family and business. His story exemplifies the power of perseverance and innovation in achieving entrepreneurial success.
# Blogs
[](https://www.apexceo.co/blog/real-business-owners)
## [Real Business Owners](https://www.apexceo.co/blog/real-business-owners)
In Episode 287, Luke Peters joins Trevor Cowley to share his journey as a seasoned entrepreneur and...
[](https://www.apexceo.co/blog/the-business-of-story)
## [The Business of Story](https://www.apexceo.co/blog/the-business-of-story)
On this episode of *The Business of Story*, Luke Peters shares his journey of taking NewAir from a...
[.jpeg)](https://www.apexceo.co/blog/the-chris-voss-show)
## [The Chris Voss Show](https://www.apexceo.co/blog/the-chris-voss-show)
On this episode of *The Chris Voss Show*, Luke Peters shares his entrepreneurial journey—from working...
[](https://www.apexceo.co/blog/after-hours-entrepreneur-podcast)
## [After Hours Entrepreneur Podcast](https://www.apexceo.co/blog/after-hours-entrepreneur-podcast)
Luke Peters, the founder of NewAir, started his business in a garage and scaled it to over $600...
[.jpeg)](https://www.apexceo.co/blog/the-b2b-growth-blueprint)
## [Label Free Podcast](https://www.apexceo.co/blog/the-b2b-growth-blueprint)
On this episode of the *Label Free Podcast*, Luke Peters joins host Deanna Radulescu to share his...
[.jpeg)](https://www.apexceo.co/blog/global-leadership-perspectives)
## [Global Leadership Perspectives](https://www.apexceo.co/blog/global-leadership-perspectives)
In this episode, Dr. Jonathan H. Westover speaks with Luke Peters about strategies for hiring and...
[First](https://www.apexceo.co/blog/author/luke-peters) [Prev](https://www.apexceo.co/blog/author/luke-peters/page/15) [14](https://www.apexceo.co/blog/author/luke-peters/page/14) [15](https://www.apexceo.co/blog/author/luke-peters/page/15) [16](https://www.apexceo.co/blog/author/luke-peters/page/16) [17](https://www.apexceo.co/blog/author/luke-peters/page/17) [18](https://www.apexceo.co/blog/author/luke-peters/page/18) [Next](https://www.apexceo.co/blog/author/luke-peters/page/17) [Last](https://www.apexceo.co/blog/author/luke-peters/page/21)
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