---
title: "Blogs for CEOs: Strategies, Leadership, and Growth | Luke Peters (17)"
description: Luke Peters is an accomplished entrepreneur and the former CEO of NewAir, a company he founded in 2001 and grew from a garage startup to a thriving business with over $600 million in cumulative sales. His journey began in Fountain Valley, California, where he learned the value of hard work while working in his family’s donut shop for just 25 cents an hour. Under Luke's leadership, NewAir achieved significant milestones, including $80 million in sales in a single year and multiple placements on the Inc. 500 list. He successfully pivoted the company from a 100% B2C model to a multi-channel strategy, partnering with major retailers like Home Depot and Amazon. In mid-2021, after 20 years of dedication while retaining 100% of the stock, Luke sold NewAir in a mid-eight-figure deal . Today, he serves as a strategic CEO coach, leveraging his extensive experience to help other entrepreneurs navigate their paths to success. Luke is also a father of six and an avid surfer, embodying a balanced lifestyle that values both family and business. His story exemplifies the power of perseverance and innovation in achieving entrepreneurial success. (17)
---
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### Luke Peters
Luke Peters is an accomplished entrepreneur and the former CEO of NewAir, a company he founded in 2001 and grew from a garage startup to a thriving business with over $600 million in cumulative sales. His journey began in Fountain Valley, California, where he learned the value of hard work while working in his family’s donut shop for just 25 cents an hour. Under Luke's leadership, NewAir achieved significant milestones, including $80 million in sales in a single year and multiple placements on the Inc. 500 list. He successfully pivoted the company from a 100% B2C model to a multi-channel strategy, partnering with major retailers like Home Depot and Amazon. In mid-2021, after 20 years of dedication while retaining 100% of the stock, Luke sold NewAir in a mid-eight-figure deal . Today, he serves as a strategic CEO coach, leveraging his extensive experience to help other entrepreneurs navigate their paths to success. Luke is also a father of six and an avid surfer, embodying a balanced lifestyle that values both family and business. His story exemplifies the power of perseverance and innovation in achieving entrepreneurial success.
# Blogs
[.jpeg)](https://www.apexceo.co/blog/built-to-sell-radio)
## [Built to Sell Radio](https://www.apexceo.co/blog/built-to-sell-radio)
Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges...
[](https://www.apexceo.co/blog/awakened-titans-podcast)
## [Awakened Titans Podcast](https://www.apexceo.co/blog/awakened-titans-podcast)
Luke Peters scaled NewAir from a small operation in his garage to a business generating over $600...
[.jpeg)](https://www.apexceo.co/blog/big-bulldog-business-review)
## [Big Bulldog Business Review](https://www.apexceo.co/blog/big-bulldog-business-review)
Luke Peters started his entrepreneurial journey in his garage—building NewAir from scratch into an...
[](https://www.apexceo.co/blog/lets-talk-about)
## [Let's Talk About..](https://www.apexceo.co/blog/lets-talk-about)
Luke had a chance to sit down with Cynthia Nelson and discuss his journey when he started NewAir in...
[](https://www.apexceo.co/blog/unlocking-value-with-the-value-proposition-canvas-a-step-by-step-guide-for-founder-ceos)
## [Unlocking Value with the Value Proposition Canvas: A Step-by-Step Guide for Founder CEOs](https://www.apexceo.co/blog/unlocking-value-with-the-value-proposition-canvas-a-step-by-step-guide-for-founder-ceos)
In today's fast-paced business environment, founder CEOs face unique challenges. From understanding...
[](https://www.apexceo.co/blog/how-ceos-can-use-the-brand-matrix-for-a-product-level-competitive-edge)
## [How CEOs Can Use the Brand Matrix for a Product-Level Competitive Edge](https://www.apexceo.co/blog/how-ceos-can-use-the-brand-matrix-for-a-product-level-competitive-edge)
For any founder CEO, winning in the marketplace is about more than just having a great company or...
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