---
title: "Blogs for CEOs: Strategies, Leadership, and Growth | Luke Peters (20)"
description: Luke Peters is an accomplished entrepreneur and the former CEO of NewAir, a company he founded in 2001 and grew from a garage startup to a thriving business with over $600 million in cumulative sales. His journey began in Fountain Valley, California, where he learned the value of hard work while working in his family’s donut shop for just 25 cents an hour. Under Luke's leadership, NewAir achieved significant milestones, including $80 million in sales in a single year and multiple placements on the Inc. 500 list. He successfully pivoted the company from a 100% B2C model to a multi-channel strategy, partnering with major retailers like Home Depot and Amazon. In mid-2021, after 20 years of dedication while retaining 100% of the stock, Luke sold NewAir in a mid-eight-figure deal . Today, he serves as a strategic CEO coach, leveraging his extensive experience to help other entrepreneurs navigate their paths to success. Luke is also a father of six and an avid surfer, embodying a balanced lifestyle that values both family and business. His story exemplifies the power of perseverance and innovation in achieving entrepreneurial success. (20)
---
[](https://www.apexceo.co/)
[Home](https://www.apexceo.co)
- [Work With Me](https://www.apexceo.co/work-with-me)
- [About](https://www.apexceo.co/about)
- [Insights](https://www.apexceo.co/blog)
- [Contact](https://www.apexceo.co/contact)
Free Strategy Call
### Luke Peters
Luke Peters is an accomplished entrepreneur and the former CEO of NewAir, a company he founded in 2001 and grew from a garage startup to a thriving business with over $600 million in cumulative sales. His journey began in Fountain Valley, California, where he learned the value of hard work while working in his family’s donut shop for just 25 cents an hour. Under Luke's leadership, NewAir achieved significant milestones, including $80 million in sales in a single year and multiple placements on the Inc. 500 list. He successfully pivoted the company from a 100% B2C model to a multi-channel strategy, partnering with major retailers like Home Depot and Amazon. In mid-2021, after 20 years of dedication while retaining 100% of the stock, Luke sold NewAir in a mid-eight-figure deal . Today, he serves as a strategic CEO coach, leveraging his extensive experience to help other entrepreneurs navigate their paths to success. Luke is also a father of six and an avid surfer, embodying a balanced lifestyle that values both family and business. His story exemplifies the power of perseverance and innovation in achieving entrepreneurial success.
# Blogs
[](https://www.apexceo.co/blog/small-business-one-page-growth-plan)
## [Small Business One Page Growth Plan: Breaking Out of a Rut for Transformational Change](https://www.apexceo.co/blog/small-business-one-page-growth-plan)
In the fast-paced world of business, it's not uncommon to hit a plateau. If your organization feels...
[](https://www.apexceo.co/blog/the-value-of-startup-coaching-for-ceo-entrepreneurs)
## [The Value of Startup Coaching for CEO Entrepreneurs](https://www.apexceo.co/blog/the-value-of-startup-coaching-for-ceo-entrepreneurs)
Starting a new business is one of the most challenging endeavors a CEO can undertake. The journey...
[](https://www.apexceo.co/blog/what-does-my-ceo-coaching-style-look-like)
## [What Does My CEO Coaching Style Look Like?](https://www.apexceo.co/blog/what-does-my-ceo-coaching-style-look-like)
The first thing to understand is that every client is unique, with different industries and company...
[](https://www.apexceo.co/blog/theory-of-constraints-unlocking-business-growth-for-ceos)
## [Theory Of Constraints - Unlocking Business Growth for CEOs](https://www.apexceo.co/blog/theory-of-constraints-unlocking-business-growth-for-ceos)
In the fast-paced world of business, CEOs are constantly faced with challenges that can hinder...
[](https://www.apexceo.co/blog/why-you-need-a-ceo-coach)
## [Why You Need a CEO Coach](https://www.apexceo.co/blog/why-you-need-a-ceo-coach)
Let’s get real for a second. Every sports superstar has a coach, right? So why should it be any...
[](https://www.apexceo.co/blog/become-a-strategic-ceo-coach)
## [Why I Decided to Become a Strategic CEO Coach and How I Work Differently](https://www.apexceo.co/blog/become-a-strategic-ceo-coach)
Starting a strategic CEO coaching practice is not just a business decision for me; it's a deeply...
[First](https://www.apexceo.co/blog/author/luke-peters) [Prev](https://www.apexceo.co/blog/author/luke-peters/page/19) [17](https://www.apexceo.co/blog/author/luke-peters/page/17) [18](https://www.apexceo.co/blog/author/luke-peters/page/18) [19](https://www.apexceo.co/blog/author/luke-peters/page/19) [20](https://www.apexceo.co/blog/author/luke-peters/page/20) [21](https://www.apexceo.co/blog/author/luke-peters/page/21) [Next](https://www.apexceo.co/blog/author/luke-peters/page/21) [Last](https://www.apexceo.co/blog/author/luke-peters/page/21)
Ready to Turn Your Exit Dream into Reality?
Contact **ApexCEO** Today
##### Pages
- [FAQs](https://www.apexceo.co/faq)
- [Terms and Conditions](https://www.apexceo.co/terms-and-condition)
- [Privacy Policy](https://www.apexceo.co/privacy-policy)
- [About Us](https://www.apexceo.co/about)
- [My Full Story](https://www.apexceo.co/luke-peters)
- [Private Equity CEO Support](https://www.apexceo.co/private-equity-ceo-business-coaching)
- [Mastermind Group](https://www.apexceo.co/apexceo-ceo-mastermind-group-orange-county-ca)
- [Guest Appearances](https://www.apexceo.co/blog/tag/podcast)
- [Resources](https://www.apexceo.co/apexceo-ceo-mastermind-group-orange-county-ca)
##### Social
- [Instagram](https://www.instagram.com/strategybyluke/)
- [Linkedin](https://linkedin.com/in/luke--peters)
- [Youtube](https://www.youtube.com/@StrategyByLuke)
120 Main Street, Suit 201. Huntington Beach CA 92648
[info@apexceo.co](mailto:info@apexceo.co)
---
2024 ApexCEO - All Rights Reserved
×