Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.
\nIn this episode of Built to Sell Radio, Luke shares key insights, including:
\nLuke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.
\n{% module_block module \"widget_68f6bc73-c34b-4cfa-bc2f-89779b197a97\" %}{% module_attribute \"child_css\" is_json=\"true\" %}{% raw %}null{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20(2).jpeg\",\"alt\":\"\",\"loading\":\"lazy\",\"width\":1280,\"height\":720,\"max_width\":1280,\"max_height\":720}{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"7gu0KxnUtUA\"{% end_module_attribute %}{% end_module_block %}\nHost: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit
Listen Now: Tune in to this insightful episode of Built to Sell Radio to learn how Luke Peters turned NewAir into a household name and a success story for entrepreneurs everywhere!
\nLuke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.
\nIn this episode of Built to Sell Radio, Luke shares key insights, including:
\nLuke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.
\n{% module_block module \"widget_68f6bc73-c34b-4cfa-bc2f-89779b197a97\" %}{% module_attribute \"child_css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20(2).jpeg\",\"alt\":\"\",\"loading\":\"lazy\",\"width\":1280,\"height\":720,\"max_width\":1280,\"max_height\":720}{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"7gu0KxnUtUA\"{% end_module_attribute %}{% end_module_block %}\nHost: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit
Listen Now: Tune in to this insightful episode of Built to Sell Radio to learn how Luke Peters turned NewAir into a household name and a success story for entrepreneurs everywhere!
\nLuke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.
\nIn this episode of Built to Sell Radio, Luke shares key insights, including:
\nLuke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.
\n{% module_block module \"widget_68f6bc73-c34b-4cfa-bc2f-89779b197a97\" %}{% module_attribute \"child_css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20(2).jpeg\",\"alt\":\"\",\"loading\":\"lazy\",\"width\":1280,\"height\":720,\"max_width\":1280,\"max_height\":720}{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"7gu0KxnUtUA\"{% end_module_attribute %}{% end_module_block %}\nHost: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit
Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.
\nIn this episode of Built to Sell Radio, Luke shares key insights, including:
\nLuke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.
\n{% module_block module \"widget_68f6bc73-c34b-4cfa-bc2f-89779b197a97\" %}{% module_attribute \"child_css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20(2).jpeg\",\"alt\":\"\",\"loading\":\"lazy\",\"width\":1280,\"height\":720,\"max_width\":1280,\"max_height\":720}{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"7gu0KxnUtUA\"{% end_module_attribute %}{% end_module_block %}\nHost: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit
Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.
\nIn this episode of Built to Sell Radio, Luke shares key insights, including:
\nLuke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.
\n{% module_block module \"widget_68f6bc73-c34b-4cfa-bc2f-89779b197a97\" %}{% module_attribute \"child_css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20(2).jpeg\",\"alt\":\"\",\"loading\":\"lazy\",\"width\":1280,\"height\":720,\"max_width\":1280,\"max_height\":720}{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"7gu0KxnUtUA\"{% end_module_attribute %}{% end_module_block %}\nHost: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit
Listen Now: Tune in to this insightful episode of Built to Sell Radio to learn how Luke Peters turned NewAir into a household name and a success story for entrepreneurs everywhere!
\nLuke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.
\nIn this episode of Built to Sell Radio, Luke shares key insights, including:
\nLuke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.
\n{% module_block module \"widget_68f6bc73-c34b-4cfa-bc2f-89779b197a97\" %}{% module_attribute \"child_css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20(2).jpeg\",\"alt\":\"\",\"loading\":\"lazy\",\"width\":1280,\"height\":720,\"max_width\":1280,\"max_height\":720}{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"7gu0KxnUtUA\"{% end_module_attribute %}{% end_module_block %}\nHost: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit
Listen Now: Tune in to this insightful episode of Built to Sell Radio to learn how Luke Peters turned NewAir into a household name and a success story for entrepreneurs everywhere!
\nLuke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.
\nIn this episode of Built to Sell Radio, Luke shares key insights, including:
\nLuke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.
{% module_block module \"widget_68f6bc73-c34b-4cfa-bc2f-89779b197a97\" %}{% module_attribute \"child_css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20(2).jpeg\",\"alt\":\"\",\"loading\":\"lazy\",\"width\":1280,\"height\":720,\"max_width\":1280,\"max_height\":720}{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"7gu0KxnUtUA\"{% end_module_attribute %}{% end_module_block %} \nHost: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit
Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.
\nIn this episode of Built to Sell Radio, Luke shares key insights, including:
\nLuke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.
{% module_block module \"widget_68f6bc73-c34b-4cfa-bc2f-89779b197a97\" %}{% module_attribute \"child_css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20(2).jpeg\",\"alt\":\"\",\"loading\":\"lazy\",\"width\":1280,\"height\":720,\"max_width\":1280,\"max_height\":720}{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"7gu0KxnUtUA\"{% end_module_attribute %}{% end_module_block %} \nHost: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit
Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.
\nIn this episode of Built to Sell Radio, Luke shares key insights, including:
\nLuke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.
{% module_block module \"widget_68f6bc73-c34b-4cfa-bc2f-89779b197a97\" %}{% module_attribute \"child_css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20(2).jpeg\",\"alt\":\"\",\"loading\":\"lazy\",\"width\":1280,\"height\":720,\"max_width\":1280,\"max_height\":720}{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"7gu0KxnUtUA\"{% end_module_attribute %}{% end_module_block %} \nHost: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit
Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.
\nIn this episode of Built to Sell Radio, Luke shares key insights, including:
\nLuke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.
\n{% module_block module \"widget_68f6bc73-c34b-4cfa-bc2f-89779b197a97\" %}{% module_attribute \"child_css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20(2).jpeg\",\"alt\":\"\",\"loading\":\"lazy\",\"width\":1280,\"height\":720,\"max_width\":1280,\"max_height\":720}{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"7gu0KxnUtUA\"{% end_module_attribute %}{% end_module_block %}\nHost: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit
Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.
\nIn this episode of Built to Sell Radio, Luke shares key insights, including:
\nLuke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.
{% module_block module \"widget_68f6bc73-c34b-4cfa-bc2f-89779b197a97\" %}{% module_attribute \"child_css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20(2).jpeg\",\"alt\":\"\",\"loading\":\"lazy\",\"width\":1280,\"height\":720,\"max_width\":1280,\"max_height\":720}{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"7gu0KxnUtUA\"{% end_module_attribute %}{% end_module_block %} \nHost: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit
Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.
\nIn this episode of Built to Sell Radio, Luke shares key insights, including:
\nLuke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.
\n{% module_block module \"widget_68f6bc73-c34b-4cfa-bc2f-89779b197a97\" %}{% module_attribute \"child_css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20(2).jpeg\",\"alt\":\"\",\"loading\":\"lazy\",\"width\":1280,\"height\":720,\"max_width\":1280,\"max_height\":720}{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"7gu0KxnUtUA\"{% end_module_attribute %}{% end_module_block %}\nHost: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit
Listen Now: Tune in to this insightful episode of Built to Sell Radio to learn how Luke Peters turned NewAir into a household name and a success story for entrepreneurs everywhere!
\nLuke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.
\nIn this episode of Built to Sell Radio, Luke shares key insights, including:
\nLuke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.
\n{% module_block module \"widget_68f6bc73-c34b-4cfa-bc2f-89779b197a97\" %}{% module_attribute \"child_css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20(2).jpeg\",\"alt\":\"\",\"loading\":\"lazy\",\"width\":1280,\"height\":720,\"max_width\":1280,\"max_height\":720}{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"7gu0KxnUtUA\"{% end_module_attribute %}{% end_module_block %}\nHost: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit
On this episode of The Business of Story, Luke Peters shares his journey of taking NewAir from a garage startup to over $600 million in cumulative sales and executing a successful exit. As a seasoned entrepreneur, Luke explains why planning for an exit strategy should be a priority from day one—a step many founders overlook as they get consumed by daily operations.
\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 183702519950 ], "topic_ids" : [ 183702519950 ], "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/Luke-Peters-Horizontal.jpg", "featured_image_alt_text" : "", "head_html" : null, "is_crawlable_by_bots" : false, "link_rel_canonical_url" : "", "meta_description" : "Discover how Luke Peters grew NewAir from a garage startup to $80M in revenue, leveraging brand storytelling, influencer marketing, and strategic planning for a successful exit. Learn how to prepare your business for growth and sale on The Business of Story.", "post_body" : "On this episode of The Business of Story, Luke Peters shares his journey of taking NewAir from a garage startup to over $600 million in cumulative sales and executing a successful exit. As a seasoned entrepreneur, Luke explains why planning for an exit strategy should be a priority from day one—a step many founders overlook as they get consumed by daily operations.
\n\nKey topics include:
\nLuke’s insights provide a roadmap for entrepreneurs at any stage, offering practical advice to help you scale your business and prepare for a successful exit. Catch the full episode to hear his strategies and lessons learned.
\n{% module_block module \"widget_0420eff7-b839-43ae-802b-3cc27542f909\" %}{% module_attribute \"child_css\" is_json=\"true\" %}{% raw %}{}{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}{}{% end_module_attribute %}{% module_attribute \"definition_id\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"field_types\" is_json=\"true\" %}{\"video_thumbnail_image\":\"image\",\"youtube_video_id\":\"text\"}{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"path\" is_json=\"true\" %}\"/apex/modules/video_thumbnail_module_local\"{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"smart_objects\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"smart_type\" is_json=\"true\" %}\"NOT_SMART\"{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"type\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"alt\":\"\",\"height\":425,\"loading\":\"lazy\",\"max_height\":425,\"max_width\":850,\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/Luke-Peters-Horizontal.jpg\",\"width\":850}{% end_module_attribute %}{% module_attribute \"wrap_field_tag\" is_json=\"true\" %}\"div\"{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"vBL9tJkDGOs\"{% end_module_attribute %}{% end_module_block %}\nEpisode Notes: The Business of Story with Luke Peters
\nHost: Park Howell
Episode Overview: Luke Peters shares his journey of building NewAir from a garage startup to a business generating $600M in cumulative sales. He explains the critical role of brand storytelling in achieving his company’s success and how he leveraged it for a highly profitable exit. Luke now coaches other entrepreneurs to scale their businesses, improve operations, and prepare for successful exits.
Luke’s Entrepreneurial Journey:
\nImportance of Brand Storytelling:
\nKey Challenges Overcome:
\nLessons for Entrepreneurs:
\nLuke emphasizes the importance of creating a business that aligns with personal goals while remaining scalable and valuable to potential buyers. His experience demonstrates that successful entrepreneurship requires adaptability, strategic planning, and a focus on the long game.
\nIf you’re looking to scale or plan your exit, schedule a free call now!
", "public_access_rules" : [ ], "public_access_rules_enabled" : false, "publish_immediately" : true, "use_featured_image" : true, "layout_sections" : { }, "published_by_id" : 70257896, "published_at" : 1793493487812, "rss_body" : "On this episode of The Business of Story, Luke Peters shares his journey of taking NewAir from a garage startup to over $600 million in cumulative sales and executing a successful exit. As a seasoned entrepreneur, Luke explains why planning for an exit strategy should be a priority from day one—a step many founders overlook as they get consumed by daily operations.
\n\nKey topics include:
\nLuke’s insights provide a roadmap for entrepreneurs at any stage, offering practical advice to help you scale your business and prepare for a successful exit. Catch the full episode to hear his strategies and lessons learned.
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\nHost: Park Howell
Episode Overview: Luke Peters shares his journey of building NewAir from a garage startup to a business generating $600M in cumulative sales. He explains the critical role of brand storytelling in achieving his company’s success and how he leveraged it for a highly profitable exit. Luke now coaches other entrepreneurs to scale their businesses, improve operations, and prepare for successful exits.
Luke’s Entrepreneurial Journey:
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\nLessons for Entrepreneurs:
\nLuke emphasizes the importance of creating a business that aligns with personal goals while remaining scalable and valuable to potential buyers. His experience demonstrates that successful entrepreneurship requires adaptability, strategic planning, and a focus on the long game.
\nIf you’re looking to scale or plan your exit, schedule a free call now!
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\nHost: Park Howell
Episode Overview: Luke Peters shares his journey of building NewAir from a garage startup to a business generating $600M in cumulative sales. He explains the critical role of brand storytelling in achieving his company’s success and how he leveraged it for a highly profitable exit. Luke now coaches other entrepreneurs to scale their businesses, improve operations, and prepare for successful exits.
Luke’s Entrepreneurial Journey:
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\nKey Challenges Overcome:
\nLessons for Entrepreneurs:
\nLuke emphasizes the importance of creating a business that aligns with personal goals while remaining scalable and valuable to potential buyers. His experience demonstrates that successful entrepreneurship requires adaptability, strategic planning, and a focus on the long game.
\nIf you’re looking to scale or plan your exit, schedule a free call now!
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\nHost: Park Howell
Episode Overview: Luke Peters shares his journey of building NewAir from a garage startup to a business generating $600M in cumulative sales. He explains the critical role of brand storytelling in achieving his company’s success and how he leveraged it for a highly profitable exit. Luke now coaches other entrepreneurs to scale their businesses, improve operations, and prepare for successful exits.
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\nHost: Park Howell
Episode Overview: Luke Peters shares his journey of building NewAir from a garage startup to a business generating $600M in cumulative sales. He explains the critical role of brand storytelling in achieving his company’s success and how he leveraged it for a highly profitable exit. Luke now coaches other entrepreneurs to scale their businesses, improve operations, and prepare for successful exits.
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\nKey Challenges Overcome:
\nLessons for Entrepreneurs:
\nLuke emphasizes the importance of creating a business that aligns with personal goals while remaining scalable and valuable to potential buyers. His experience demonstrates that successful entrepreneurship requires adaptability, strategic planning, and a focus on the long game.
\nIf you’re looking to scale or plan your exit, schedule a free call now!
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\nCatch the full conversation for a masterclass in entrepreneurship that can transform the way you approach your business.
\nDon't forget to subscribe, review, and share this episode with fellow entrepreneurs!
\n{% module_block module \"widget_946fd224-5456-42eb-83c6-be0fbf2b1117\" %}{% module_attribute \"child_css\" is_json=\"true\" %}{% raw %}{}{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}{}{% end_module_attribute %}{% module_attribute \"definition_id\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"field_types\" is_json=\"true\" %}{\"video_thumbnail_image\":\"image\",\"youtube_video_id\":\"text\"}{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"path\" is_json=\"true\" %}\"/apex/modules/video_thumbnail_module_local\"{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"smart_objects\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"smart_type\" is_json=\"true\" %}\"NOT_SMART\"{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"type\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"alt\":\"\",\"height\":720,\"loading\":\"lazy\",\"max_height\":720,\"max_width\":1280,\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20(5).jpeg\",\"width\":1280}{% end_module_attribute %}{% module_attribute \"wrap_field_tag\" is_json=\"true\" %}\"div\"{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"1uXqFsP7d8s&t=1s\"{% end_module_attribute %}{% end_module_block %}\nLuke Peters, accomplished entrepreneur, former CEO of NewAir, and current CEO coach at Apex CEO.
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\n\nKey topics include:
\nWhether you’re starting out or leading a growing business, Luke’s insights are packed with actionable advice for scaling effectively and preparing for a successful exit.
\nCatch the full conversation for a masterclass in entrepreneurship that can transform the way you approach your business.
\nDon't forget to subscribe, review, and share this episode with fellow entrepreneurs!
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\nLuke’s Journey:
\nBuilding a Business from Scratch:
\nPreparing for a Business Exit:
\nA Framework for Business Success:
\nKey Advice for Entrepreneurs:
\nThe Mental Game of Entrepreneurship:
\nFuture Goals:
\n\"De-risk your business, focus on your strengths, and surround yourself with the right team. Success is not just about working hard but working smart.\"
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\nCatch the full conversation for a masterclass in entrepreneurship that can transform the way you approach your business.
\nDon't forget to subscribe, review, and share this episode with fellow entrepreneurs!
\n{% module_block module \"widget_946fd224-5456-42eb-83c6-be0fbf2b1117\" %}{% module_attribute \"child_css\" is_json=\"true\" %}{}{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}{}{% end_module_attribute %}{% module_attribute \"definition_id\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"field_types\" is_json=\"true\" %}{\"video_thumbnail_image\":\"image\",\"youtube_video_id\":\"text\"}{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"path\" is_json=\"true\" %}\"/apex/modules/video_thumbnail_module_local\"{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"smart_objects\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"smart_type\" is_json=\"true\" %}\"NOT_SMART\"{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"type\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"alt\":\"\",\"height\":720,\"loading\":\"lazy\",\"max_height\":720,\"max_width\":1280,\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20(5).jpeg\",\"width\":1280}{% end_module_attribute %}{% module_attribute \"wrap_field_tag\" is_json=\"true\" %}\"div\"{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"1uXqFsP7d8s&t=1s\"{% end_module_attribute %}{% end_module_block %}\nLuke Peters, accomplished entrepreneur, former CEO of NewAir, and current CEO coach at Apex CEO.
\nLuke’s Journey:
\nBuilding a Business from Scratch:
\nPreparing for a Business Exit:
\nA Framework for Business Success:
\nKey Advice for Entrepreneurs:
\nThe Mental Game of Entrepreneurship:
\nFuture Goals:
\n\"De-risk your business, focus on your strengths, and surround yourself with the right team. Success is not just about working hard but working smart.\"
\nOn this episode of The Chris Voss Show, Luke Peters shares his entrepreneurial journey—from working in his family’s donut shop to building NewAir into a multi-million-dollar company. As the former CEO of NewAir, Luke dives into the challenges of scaling a business from scratch without funding and the strategies that helped him achieve a successful exit.
\n\nKey topics include:
\nWhether you’re starting out or leading a growing business, Luke’s insights are packed with actionable advice for scaling effectively and preparing for a successful exit.
\nCatch the full conversation for a masterclass in entrepreneurship that can transform the way you approach your business.
\nDon't forget to subscribe, review, and share this episode with fellow entrepreneurs!
\n{% module_block module \"widget_946fd224-5456-42eb-83c6-be0fbf2b1117\" %}{% module_attribute \"child_css\" is_json=\"true\" %}{}{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}{}{% end_module_attribute %}{% module_attribute \"definition_id\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"field_types\" is_json=\"true\" %}{\"video_thumbnail_image\":\"image\",\"youtube_video_id\":\"text\"}{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"path\" is_json=\"true\" %}\"/apex/modules/video_thumbnail_module_local\"{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"smart_objects\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"smart_type\" is_json=\"true\" %}\"NOT_SMART\"{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"type\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"alt\":\"\",\"height\":720,\"loading\":\"lazy\",\"max_height\":720,\"max_width\":1280,\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20(5).jpeg\",\"width\":1280}{% end_module_attribute %}{% module_attribute \"wrap_field_tag\" is_json=\"true\" %}\"div\"{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"1uXqFsP7d8s&t=1s\"{% end_module_attribute %}{% end_module_block %}\nLuke Peters, accomplished entrepreneur, former CEO of NewAir, and current CEO coach at Apex CEO.
\nLuke’s Journey:
\nBuilding a Business from Scratch:
\nPreparing for a Business Exit:
\nA Framework for Business Success:
\nKey Advice for Entrepreneurs:
\nThe Mental Game of Entrepreneurship:
\nFuture Goals:
\n\"De-risk your business, focus on your strengths, and surround yourself with the right team. Success is not just about working hard but working smart.\"
\nOn this episode of The Chris Voss Show, Luke Peters shares his entrepreneurial journey—from working in his family’s donut shop to building NewAir into a multi-million-dollar company. As the former CEO of NewAir, Luke dives into the challenges of scaling a business from scratch without funding and the strategies that helped him achieve a successful exit.
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\n\nKey topics include:
\nWhether you’re starting out or leading a growing business, Luke’s insights are packed with actionable advice for scaling effectively and preparing for a successful exit.
\nCatch the full conversation for a masterclass in entrepreneurship that can transform the way you approach your business.
\nDon't forget to subscribe, review, and share this episode with fellow entrepreneurs!
\n{% module_block module \"widget_946fd224-5456-42eb-83c6-be0fbf2b1117\" %}{% module_attribute \"child_css\" is_json=\"true\" %}{}{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}{}{% end_module_attribute %}{% module_attribute \"definition_id\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"field_types\" is_json=\"true\" %}{\"video_thumbnail_image\":\"image\",\"youtube_video_id\":\"text\"}{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"path\" is_json=\"true\" %}\"/apex/modules/video_thumbnail_module_local\"{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"smart_objects\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"smart_type\" is_json=\"true\" %}\"NOT_SMART\"{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"type\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"alt\":\"\",\"height\":720,\"loading\":\"lazy\",\"max_height\":720,\"max_width\":1280,\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20(5).jpeg\",\"width\":1280}{% end_module_attribute %}{% module_attribute \"wrap_field_tag\" is_json=\"true\" %}\"div\"{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"1uXqFsP7d8s&t=1s\"{% end_module_attribute %}{% end_module_block %}\nLuke Peters, accomplished entrepreneur, former CEO of NewAir, and current CEO coach at Apex CEO.
\nLuke’s Journey:
\nBuilding a Business from Scratch:
\nPreparing for a Business Exit:
\nA Framework for Business Success:
\nKey Advice for Entrepreneurs:
\nThe Mental Game of Entrepreneurship:
\nFuture Goals:
\n\"De-risk your business, focus on your strengths, and surround yourself with the right team. Success is not just about working hard but working smart.\"
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\n", "rssSummaryFeaturedImage" : "https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20%285%29.jpeg", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1793495217444, "screenshotPreviewUrl" : "https://cdn1.hubspotusercontent-na2.net/hubshotv3/prod/e/0/3d783a43-a24d-4583-8720-1e7474e3f663.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "blog/the-chris-voss-show", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "structuredContentPageType" : null, "structuredContentType" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 183702519950 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1733782478085, "deletedAt" : 0, "description" : "", "id" : 183702519950, "label" : "Podcast", "language" : "en-us", "name" : "Podcast", "portalId" : 47205836, "slug" : "podcast", "translatedFromId" : null, "translations" : { }, "updated" : 1733782478085 } ], "tagNames" : [ "Podcast" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "apex/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themeId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "The Chris Voss Show", "tmsId" : null, "topicIds" : [ 183702519950 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1733782478085, "deletedAt" : 0, "description" : "", "id" : 183702519950, "label" : "Podcast", "language" : "en-us", "name" : "Podcast", "portalId" : 47205836, "slug" : "podcast", "translatedFromId" : null, "translations" : { }, "updated" : 1733782478085 } ], "topicNames" : [ "Podcast" ], "topics" : [ 183702519950 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1793495216988, "updatedById" : 70257896, "upsizeFeaturedImage" : false, "url" : "https://www.apexceo.co/blog/the-chris-voss-show", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } }){% endraw %} ``` [.jpeg?width=352&name=thumbnail%20(5).jpeg)](https://www.apexceo.co/blog/the-chris-voss-show) ### [The Chris Voss Show](https://www.apexceo.co/blog/the-chris-voss-show) - Dec 15, 2024, 6:07:35 AM ### Popular Tags - [Business](https://www.apexceo.co/blog/tag/business) - [CEO Coach](https://www.apexceo.co/blog/tag/ceo-coach) - [Entrepreneur](https://www.apexceo.co/blog/tag/entrepreneur) - [Apex CEO](https://www.apexceo.co/blog/tag/apex-ceo) - [Business Coach Solutions](https://www.apexceo.co/blog/tag/business-coach-solutions) - [Business Planning](https://www.apexceo.co/blog/tag/business-planning) - [ceo](https://www.apexceo.co/blog/tag/ceo) - [Business Scale](https://www.apexceo.co/blog/tag/business-scale) - [Business Growth](https://www.apexceo.co/blog/tag/business-growth) - [Tariffs](https://www.apexceo.co/blog/tag/tariffs) - [Podcast](https://www.apexceo.co/blog/tag/podcast) - [Private Equity](https://www.apexceo.co/blog/tag/private-equity) - [Start-up](https://www.apexceo.co/blog/tag/start-up) - [Business Margins](https://www.apexceo.co/blog/tag/business-margins) - [Maximizing Margins](https://www.apexceo.co/blog/tag/maximizing-margins) - [SMB](https://www.apexceo.co/blog/tag/smb) - [AI](https://www.apexceo.co/blog/tag/ai) - [Blue Oceans in Business](https://www.apexceo.co/blog/tag/blue-oceans-in-business) - [Bootstrapping](https://www.apexceo.co/blog/tag/bootstrapping) - [KPI](https://www.apexceo.co/blog/tag/kpi) - [Products](https://www.apexceo.co/blog/tag/products) A clearer view of what is holding your business back. Discuss a **Performance Review** Tell me about your company and the decisions you are facing. I will reply by email to discuss fit and arrange a conversation. [Discuss a Performance Review](https://www.apexceo.co/contact) ##### Explore - [Work With Me](https://www.apexceo.co/work-with-me) - [About](https://www.apexceo.co/about) - [Insights](https://www.apexceo.co/blog) - [Contact](https://www.apexceo.co/contact) - [FAQ & Resources](https://www.apexceo.co/faq) ##### Follow - [LinkedIn](https://linkedin.com/in/luke--peters) - [Podcasts](https://www.apexceo.co/blog/tag/podcast) [Luke@apexceo.co](mailto:Luke@apexceo.co) - [Privacy Policy](https://www.apexceo.co/privacy-policy) - [Terms and Conditions](https://www.apexceo.co/terms-and-condition) --- 2026 ApexCEO - All Rights Reserved × ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Luke Peters", "url" : "https://www.apexceo.co/blog/author/luke-peters" }, "dateModified" : "2024-12-10T22:48:43.363Z", "datePublished" : "2024-12-10T18:41:26.000Z", "headline" : "Let's Talk About..", "image" : [ "https://www.apexceo.co/hubfs/38743798-1714156854745-b2a23e7f43c23.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.apexceo.co/blog/lets-talk-about", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.apexceo.co/hubfs/1.4.png" } } } ```