Blog
Working Around U.S. Tariffs: 6 Practical Strategies for Importers Selling Domestically
As of 2025, many U.S. businesses importing from China and other regions are facing tariff rates...
Why I Created the Apex CEO Exit Readiness Test: A Real-World Framework for Founders Ready to Maximize Their Exit
When I sold my company to private equity, I was shocked by how little practical guidance existed.
How Tariffs Are Slowing PE Investments and Hurting Small Business Exits
In 2021, I sold my company to a private equity firm. It was an $80M consumer brand with strong...
Tariffs Are Back – What I Learned the Hard Way
In 2001, NewAir started in a garage with no outside funding—just a couple of products and a vision....
Leveraging Customer Feedback for Continuous Improvement: How Apex CEOs Build Scalable Systems
Most CEOs treat customer feedback like an afterthought—a survey here, a quick look at reviews...
How to Craft an Irresistible Offer to Drive Business Growth
Most CEOs struggle with growth not because of poor marketing, but because their offer isn’t...