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Blog

Leveraging Customer Feedback for Continuous Improvement: How Apex CEOs Build Scalable Systems

Most CEOs treat customer feedback like an afterthought—a survey here, a quick look at reviews...

Consumer Product Launch Playbook – How to Maximize Profit Margins

Why Pricing Strategy Matters

Most consumer brands don’t fail because of bad products. They fail...

4 Rules for Finding Blue Oceans and Boosting Margins

When I think back to scaling NewAir, one strategy stands out—creating and owning our own blue...

How LinkedIn Consultants Can Monetize Their Knowledge Through Expert Networks

By Luke Peters – Founder, Apex CEO

Why Your Margins Are Shrinking—And It’s NOT Just Costs

Most CEOs treat symptoms, not root causes.