Blog
Leveraging Customer Feedback for Continuous Improvement: How Apex CEOs Build Scalable Systems
Most CEOs treat customer feedback like an afterthought—a survey here, a quick look at reviews...
How to Craft an Irresistible Offer to Drive Business Growth
Most CEOs struggle with growth not because of poor marketing, but because their offer isn’t...
Surviving the Trade War: How Consumer Product Brands Can Adapt to Rising Tariffs and Build a Resilient Business
Executive Summary
With tariffs on Chinese imports reaching 45% or higher, consumer product...
Why CEOs and Founders Work Too Many Hours — and How to Stop Burning Out
Working long hours might feel like the price of leadership, but for CEOs and founders, it’s a fast...
From Job to Business: How a Consumer Product Company Hit 21% Net Profit (And What’s Next)
Breaking Down a Rare Success Story
Profitability in consumer product businesses is a constant...
Trump Tariffs Playbook: 9 Proven Strategies to Defend Your Profits
When I ran NewAir, I had to learn how to manage the first wave of Trump tariffs the hard way. I...