--- title: The Chris Voss Show description: Discover how entrepreneur Luke Peters scaled NewAir to $600M in sales, achieved an 8-figure exit, and now coaches CEOs on scaling businesses, strategic planning, and preparing for successful exits. Learn actionable insights and strategies for growth. image: https://www.apexceo.co/hubfs/thumbnail%20(5).jpeg --- [![ApexCEO Logo](https://www.apexceo.co/hubfs/1.4.png)](https://www.apexceo.co/) - [Work With Me](https://www.apexceo.co/work-with-me) - [About](https://www.apexceo.co/about) - [Insights](https://www.apexceo.co/blog) [Discuss a Performance Review](https://www.apexceo.co/contact) # The Chris Voss Show [Home](https://www.apexceo.co/) / [Insights](https://www.apexceo.co/blog) / The Chris Voss Show [![blog image](https://www.apexceo.co/hubfs/thumbnail%20(5).jpeg)](https://www.apexceo.co/blog/the-chris-voss-show) [By Luke Peters](https://www.apexceo.co/blog/author/luke-peters) Dec 15, 2024 On this episode of *The Chris Voss Show*, Luke Peters shares his entrepreneurial journey—from working in his family’s donut shop to building NewAir into a multi-million-dollar company. As the former CEO of NewAir, Luke dives into the challenges of scaling a business from scratch without funding and the strategies that helped him achieve a successful exit. Key topics include: - Transitioning from a direct-to-consumer model to a multi-channel strategy with major partners like Home Depot and Amazon. - The critical role of understanding margins and aligning products to maximize profitability. - Luke’s practical framework for CEOs to identify the right priorities and solve the problems that drive real growth. Whether you’re starting out or leading a growing business, Luke’s insights are packed with actionable advice for scaling effectively and preparing for a successful exit. Catch the full conversation for a masterclass in entrepreneurship that can transform the way you approach your business. Don't forget to subscribe, review, and share this episode with fellow entrepreneurs! ![ceo](https://www.apexceo.co/hubfs/thumbnail%20(5).jpeg) ![](https://www.apexceo.co/hubfs/raw_assets/public/apex/assets/images/shape/play-single.svg) Click To Play --- ### Episode Notes: Luke Peters on The Chris Voss Show #### **Host:** Chris Voss Luke Peters, accomplished entrepreneur, former CEO of NewAir, and current CEO coach at Apex CEO. --- #### **Episode Highlights:** 1. **Luke’s Journey:** - Founded NewAir in 2001, starting from a garage-based operation. - Scaled NewAir to $600M in cumulative sales and $80M in annual revenue. - Successfully sold the company to private equity, retaining 100% equity. 2. **Building a Business from Scratch:** - Luke's entrepreneurial roots began with family-owned businesses and service-based ventures. - Key lessons learned from scaling NewAir: building systems, improving margins, and hiring top talent. 3. **Preparing for a Business Exit:** - Importance of “de-risking” a business for potential buyers. - Key factors in increasing valuation: - Higher profit margins. - Diversified customer base. - Strong management team. - Founder independence from daily operations. - Private equity valuations and how earnings multiples increase with scale. 4. **A Framework for Business Success:** - Luke’s APM Framework: - **Alignment:** Clear communication and team buy-in on strategic goals. - **Product:** Constant innovation, evaluating product performance, and focusing on top winners. - **People:** Building a team of top performers who align with company goals. - **Margins:** Understanding and improving profit margins at a granular level. 5. **Key Advice for Entrepreneurs:** - Always be prepared to sell your business—even if you don’t plan to. - Focus on long-term strategy and planning, not just daily operations. - Surround yourself with the right people and stay adaptable to market changes. 6. **The Mental Game of Entrepreneurship:** - Managing stress and staying logical under pressure. - Building resilience to navigate business challenges. 7. **Future Goals:** - Luke’s work at Apex CEO focuses on coaching founder-CEOs in scaling their businesses and preparing for successful exits. --- #### **Key Takeaways:** - Prioritize strategic planning to avoid burnout and keep the business growth-focused. - Develop a product and people strategy that aligns with your vision. - Prepare for an exit by building systems, improving margins, and diversifying risk. --- #### **Final Thoughts from Luke:** "De-risk your business, focus on your strengths, and surround yourself with the right team. Success is not just about working hard but working smart." --- #### **Connect with Luke Peters:** - **LinkedIn:** [Luke Peters](https://www.linkedin.com/in/luke--peters) - **YouTube Channel:** [Strategy by Luke](https://www.youtube.com/@StrategyByLuke) --- #### **Free Strategy Call:** - Visit the homepage for a free strategy call and receive a complimentary business planning document. ![Luke Peters](https://www.apexceo.co/hubfs/7L7A3072_crop.jpeg) #### Luke Peters Luke Peters founded NewAir in 2001 and built it from a garage business into a national appliance brand, with products sold through Home Depot, Lowe’s, and Best Buy. He sold the company to private... 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Luke Peters scaled NewAir from a small operation in his garage to a business generating over $600 million in sales, with a peak year hitting $80 million. Starting in 2001 with no funding, he and his wife focused on direct-to-consumer sales before pivoting to partnerships with major retailers like Home Depot and Amazon. One of his key strategies was expanding product lines into fun, niche appliances like beer coolers and cigar humidors while leveraging influencer marketing to boost brand awareness.

Luke believes scaling requires more than just sales growth—it’s about hiring top talent and building a structured organization that can handle complexity as the business evolves. His leadership philosophy emphasizes vision, execution, and adaptability.

Today, Luke is an investor and startup advisor. Previously, he served as Executive Chairman, Founder, and CEO of NewAir and as a board member for the International Housewares Association. His focus remains on helping businesses scale effectively while preparing for successful exits.

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Luke Peters scaled NewAir from a small operation in his garage to a business generating over $600 million in sales, with a peak year hitting $80 million. Starting in 2001 with no funding, he and his wife focused on direct-to-consumer sales before pivoting to partnerships with major retailers like Home Depot and Amazon. One of his key strategies was expanding product lines into fun, niche appliances like beer coolers and cigar humidors while leveraging influencer marketing to boost brand awareness.

Luke believes scaling requires more than just sales growth—it’s about hiring top talent and building a structured organization that can handle complexity as the business evolves. His leadership philosophy emphasizes vision, execution, and adaptability.

Today, Luke is an investor and startup advisor. Previously, he served as Executive Chairman, Founder, and CEO of NewAir and as a board member for the International Housewares Association. His focus remains on helping businesses scale effectively while preparing for successful exits.

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\n

Episode Notes: Awakening Titans Podcast with Lily Patrascu
Episode: Growing a Business to Nine Figures with Luke Peters

\n

In this episode of Awakened Titans, host Lily Patrascu interviews Luke Peters, visionary founder of NewAir and executive chairman at Apex CEO. Luke shares his inspiring journey from launching NewAir in his garage to scaling it into a $600 million business, achieving $80 million in sales in a single year. He now guides entrepreneurs in scaling and exiting their businesses successfully.

\n
\n

Key Takeaways:

\n

Luke’s Entrepreneurial Journey:

\n\n

Milestones in Scaling:

\n\n

Strategies for Scaling:

\n\n

Insights on Leadership and Mindset:

\n\n

Advice for Entrepreneurs:

\n\n

About Apex CEO:

\n

Luke Peters now leverages his extensive experience to coach entrepreneurs on scaling their businesses and preparing for successful exits through Apex CEO. He offers personalized strategies to align business goals with investor interests.

\n
\n

Connect with Luke Peters:

\n\n

If you’re looking to scale or plan your exit, schedule a free call now!

", "public_access_rules" : [ ], "public_access_rules_enabled" : false, "publish_immediately" : true, "use_featured_image" : true, "layout_sections" : { }, "published_by_id" : 71325048, "published_at" : 1734045950108, "rss_body" : "

Luke Peters scaled NewAir from a small operation in his garage to a business generating over $600 million in sales, with a peak year hitting $80 million. Starting in 2001 with no funding, he and his wife focused on direct-to-consumer sales before pivoting to partnerships with major retailers like Home Depot and Amazon. One of his key strategies was expanding product lines into fun, niche appliances like beer coolers and cigar humidors while leveraging influencer marketing to boost brand awareness.

Luke believes scaling requires more than just sales growth—it’s about hiring top talent and building a structured organization that can handle complexity as the business evolves. His leadership philosophy emphasizes vision, execution, and adaptability.

Today, Luke is an investor and startup advisor. Previously, he served as Executive Chairman, Founder, and CEO of NewAir and as a board member for the International Housewares Association. His focus remains on helping businesses scale effectively while preparing for successful exits.

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\n

Episode Notes: Awakening Titans Podcast with Lily Patrascu
Episode: Growing a Business to Nine Figures with Luke Peters

\n

In this episode of Awakened Titans, host Lily Patrascu interviews Luke Peters, visionary founder of NewAir and executive chairman at Apex CEO. Luke shares his inspiring journey from launching NewAir in his garage to scaling it into a $600 million business, achieving $80 million in sales in a single year. He now guides entrepreneurs in scaling and exiting their businesses successfully.

\n
\n

Key Takeaways:

\n

Luke’s Entrepreneurial Journey:

\n\n

Milestones in Scaling:

\n\n

Strategies for Scaling:

\n\n

Insights on Leadership and Mindset:

\n\n

Advice for Entrepreneurs:

\n\n

About Apex CEO:

\n

Luke Peters now leverages his extensive experience to coach entrepreneurs on scaling their businesses and preparing for successful exits through Apex CEO. He offers personalized strategies to align business goals with investor interests.

\n
\n

Connect with Luke Peters:

\n\n

If you’re looking to scale or plan your exit, schedule a free call now!

", "rss_summary" : "

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Luke believes scaling requires more than just sales growth—it’s about hiring top talent and building a structured organization that can handle complexity as the business evolves. His leadership philosophy emphasizes vision, execution, and adaptability.

Today, Luke is an investor and startup advisor. Previously, he served as Executive Chairman, Founder, and CEO of NewAir and as a board member for the International Housewares Association. His focus remains on helping businesses scale effectively while preparing for successful exits.

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Luke Peters scaled NewAir from a small operation in his garage to a business generating over $600 million in sales, with a peak year hitting $80 million. Starting in 2001 with no funding, he and his wife focused on direct-to-consumer sales before pivoting to partnerships with major retailers like Home Depot and Amazon. One of his key strategies was expanding product lines into fun, niche appliances like beer coolers and cigar humidors while leveraging influencer marketing to boost brand awareness.

Luke believes scaling requires more than just sales growth—it’s about hiring top talent and building a structured organization that can handle complexity as the business evolves. His leadership philosophy emphasizes vision, execution, and adaptability.

Today, Luke is an investor and startup advisor. Previously, he served as Executive Chairman, Founder, and CEO of NewAir and as a board member for the International Housewares Association. His focus remains on helping businesses scale effectively while preparing for successful exits.

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\n

Episode Notes: Awakening Titans Podcast with Lily Patrascu
Episode: Growing a Business to Nine Figures with Luke Peters

\n

In this episode of Awakened Titans, host Lily Patrascu interviews Luke Peters, visionary founder of NewAir and executive chairman at Apex CEO. Luke shares his inspiring journey from launching NewAir in his garage to scaling it into a $600 million business, achieving $80 million in sales in a single year. He now guides entrepreneurs in scaling and exiting their businesses successfully.

\n
\n

Key Takeaways:

\n

Luke’s Entrepreneurial Journey:

\n\n

Milestones in Scaling:

\n\n

Strategies for Scaling:

\n\n

Insights on Leadership and Mindset:

\n\n

Advice for Entrepreneurs:

\n\n

About Apex CEO:

\n

Luke Peters now leverages his extensive experience to coach entrepreneurs on scaling their businesses and preparing for successful exits through Apex CEO. He offers personalized strategies to align business goals with investor interests.

\n
\n

Connect with Luke Peters:

\n\n

If you’re looking to scale or plan your exit, schedule a free call now!

", "postBodyRss" : "

Luke Peters scaled NewAir from a small operation in his garage to a business generating over $600 million in sales, with a peak year hitting $80 million. Starting in 2001 with no funding, he and his wife focused on direct-to-consumer sales before pivoting to partnerships with major retailers like Home Depot and Amazon. One of his key strategies was expanding product lines into fun, niche appliances like beer coolers and cigar humidors while leveraging influencer marketing to boost brand awareness.

Luke believes scaling requires more than just sales growth—it’s about hiring top talent and building a structured organization that can handle complexity as the business evolves. His leadership philosophy emphasizes vision, execution, and adaptability.

Today, Luke is an investor and startup advisor. Previously, he served as Executive Chairman, Founder, and CEO of NewAir and as a board member for the International Housewares Association. His focus remains on helping businesses scale effectively while preparing for successful exits.

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\n

Episode Notes: Awakening Titans Podcast with Lily Patrascu
Episode: Growing a Business to Nine Figures with Luke Peters

\n

In this episode of Awakened Titans, host Lily Patrascu interviews Luke Peters, visionary founder of NewAir and executive chairman at Apex CEO. Luke shares his inspiring journey from launching NewAir in his garage to scaling it into a $600 million business, achieving $80 million in sales in a single year. He now guides entrepreneurs in scaling and exiting their businesses successfully.

\n
\n

Key Takeaways:

\n

Luke’s Entrepreneurial Journey:

\n\n

Milestones in Scaling:

\n\n

Strategies for Scaling:

\n\n

Insights on Leadership and Mindset:

\n\n

Advice for Entrepreneurs:

\n\n

About Apex CEO:

\n

Luke Peters now leverages his extensive experience to coach entrepreneurs on scaling their businesses and preparing for successful exits through Apex CEO. He offers personalized strategies to align business goals with investor interests.

\n
\n

Connect with Luke Peters:

\n\n

If you’re looking to scale or plan your exit, schedule a free call now!

", "postEmailContent" : "

Luke Peters scaled NewAir from a small operation in his garage to a business generating over $600 million in sales, with a peak year hitting $80 million. Starting in 2001 with no funding, he and his wife focused on direct-to-consumer sales before pivoting to partnerships with major retailers like Home Depot and Amazon. One of his key strategies was expanding product lines into fun, niche appliances like beer coolers and cigar humidors while leveraging influencer marketing to boost brand awareness.

Luke believes scaling requires more than just sales growth—it’s about hiring top talent and building a structured organization that can handle complexity as the business evolves. His leadership philosophy emphasizes vision, execution, and adaptability.

Today, Luke is an investor and startup advisor. Previously, he served as Executive Chairman, Founder, and CEO of NewAir and as a board member for the International Housewares Association. His focus remains on helping businesses scale effectively while preparing for successful exits.

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Luke Peters scaled NewAir from a small operation in his garage to a business generating over $600 million in sales, with a peak year hitting $80 million. Starting in 2001 with no funding, he and his wife focused on direct-to-consumer sales before pivoting to partnerships with major retailers like Home Depot and Amazon. One of his key strategies was expanding product lines into fun, niche appliances like beer coolers and cigar humidors while leveraging influencer marketing to boost brand awareness.

Luke believes scaling requires more than just sales growth—it’s about hiring top talent and building a structured organization that can handle complexity as the business evolves. His leadership philosophy emphasizes vision, execution, and adaptability.

Today, Luke is an investor and startup advisor. Previously, he served as Executive Chairman, Founder, and CEO of NewAir and as a board member for the International Housewares Association. His focus remains on helping businesses scale effectively while preparing for successful exits.

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Luke believes scaling requires more than just sales growth—it’s about hiring top talent and building a structured organization that can handle complexity as the business evolves. His leadership philosophy emphasizes vision, execution, and adaptability.

Today, Luke is an investor and startup advisor. Previously, he served as Executive Chairman, Founder, and CEO of NewAir and as a board member for the International Housewares Association. His focus remains on helping businesses scale effectively while preparing for successful exits.

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Luke believes scaling requires more than just sales growth—it’s about hiring top talent and building a structured organization that can handle complexity as the business evolves. His leadership philosophy emphasizes vision, execution, and adaptability.

Today, Luke is an investor and startup advisor. Previously, he served as Executive Chairman, Founder, and CEO of NewAir and as a board member for the International Housewares Association. His focus remains on helping businesses scale effectively while preparing for successful exits.

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Luke Peters scaled NewAir from a small operation in his garage to a business generating over $600 million in sales, with a peak year hitting $80 million. Starting in 2001 with no funding, he and his wife focused on direct-to-consumer sales before pivoting to partnerships with major retailers like Home Depot and Amazon. One of his key strategies was expanding product lines into fun, niche appliances like beer coolers and cigar humidors while leveraging influencer marketing to boost brand awareness.

Luke believes scaling requires more than just sales growth—it’s about hiring top talent and building a structured organization that can handle complexity as the business evolves. His leadership philosophy emphasizes vision, execution, and adaptability.

Today, Luke is an investor and startup advisor. Previously, he served as Executive Chairman, Founder, and CEO of NewAir and as a board member for the International Housewares Association. His focus remains on helping businesses scale effectively while preparing for successful exits.

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Luke Peters scaled NewAir from a small operation in his garage to a business generating over $600 million in sales, with a peak year hitting $80 million. Starting in 2001 with no funding, he and his wife focused on direct-to-consumer sales before pivoting to partnerships with major retailers like Home Depot and Amazon. One of his key strategies was expanding product lines into fun, niche appliances like beer coolers and cigar humidors while leveraging influencer marketing to boost brand awareness.

Luke believes scaling requires more than just sales growth—it’s about hiring top talent and building a structured organization that can handle complexity as the business evolves. His leadership philosophy emphasizes vision, execution, and adaptability.

Today, Luke is an investor and startup advisor. Previously, he served as Executive Chairman, Founder, and CEO of NewAir and as a board member for the International Housewares Association. His focus remains on helping businesses scale effectively while preparing for successful exits.

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\n

Episode Notes: Awakening Titans Podcast with Lily Patrascu
Episode: Growing a Business to Nine Figures with Luke Peters

\n

In this episode of Awakened Titans, host Lily Patrascu interviews Luke Peters, visionary founder of NewAir and executive chairman at Apex CEO. Luke shares his inspiring journey from launching NewAir in his garage to scaling it into a $600 million business, achieving $80 million in sales in a single year. He now guides entrepreneurs in scaling and exiting their businesses successfully.

\n
\n

Key Takeaways:

\n

Luke’s Entrepreneurial Journey:

\n\n

Milestones in Scaling:

\n\n

Strategies for Scaling:

\n\n

Insights on Leadership and Mindset:

\n\n

Advice for Entrepreneurs:

\n\n

About Apex CEO:

\n

Luke Peters now leverages his extensive experience to coach entrepreneurs on scaling their businesses and preparing for successful exits through Apex CEO. He offers personalized strategies to align business goals with investor interests.

\n
\n

Connect with Luke Peters:

\n\n

If you’re looking to scale or plan your exit, schedule a free call now!

", "rssSummary" : "

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Luke believes scaling requires more than just sales growth—it’s about hiring top talent and building a structured organization that can handle complexity as the business evolves. His leadership philosophy emphasizes vision, execution, and adaptability.

Today, Luke is an investor and startup advisor. Previously, he served as Executive Chairman, Founder, and CEO of NewAir and as a board member for the International Housewares Association. His focus remains on helping businesses scale effectively while preparing for successful exits.

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Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.

\n

In this episode of Built to Sell Radio, Luke shares key insights, including:

\n\n

Luke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.

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\n

Episode Notes: Built to Sell Radio with Luke Peters

\n

Host: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit

\n\n

Listen Now: Tune in to this insightful episode of Built to Sell Radio to learn how Luke Peters turned NewAir into a household name and a success story for entrepreneurs everywhere!

\n
\n

Key Highlights:

\n

Founding NewAir: The Bootstrap Journey

\n\n

Building a Brand

\n\n

Scaling Challenges

\n\n

Financial and Operational Mastery

\n\n

Exit Preparation

\n\n

Reflections on Selling NewAir

\n\n
\n

Key Takeaways for Entrepreneurs:

\n
    \n
  1. Focus on Niche Products: Competing in overlooked product categories can help you avoid direct competition with industry giants.
    2. \n
  2. Build Systems Early: Efficient systems and financial transparency are critical for scaling and attracting buyers.
    3. \n
  3. Team Investment: Hiring top talent pays off in both growth and eventual exit opportunities.
    4. \n
  4. Exit Strategy Matters: Preparing for a sale involves more than profitability—it requires strategic planning, risk mitigation, and investor alignment.
    5. \n
  5. Advisors Are Key: Surround yourself with experienced advisors to navigate the complexities of scaling and selling a business.
    6. \n
\n
\n

Where to Find Luke Peters:

\n\n
If you’re looking to scale or plan your exit, schedule a free call now!", "head_html" : null, "post_body" : "

Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.

\n

In this episode of Built to Sell Radio, Luke shares key insights, including:

\n\n

Luke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.

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\n

Episode Notes: Built to Sell Radio with Luke Peters

\n

Host: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit

\n\n

Listen Now: Tune in to this insightful episode of Built to Sell Radio to learn how Luke Peters turned NewAir into a household name and a success story for entrepreneurs everywhere!

\n
\n

Key Highlights:

\n

Founding NewAir: The Bootstrap Journey

\n\n

Building a Brand

\n\n

Scaling Challenges

\n\n

Financial and Operational Mastery

\n\n

Exit Preparation

\n\n

Reflections on Selling NewAir

\n\n
\n

Key Takeaways for Entrepreneurs:

\n
    \n
  1. Focus on Niche Products: Competing in overlooked product categories can help you avoid direct competition with industry giants.
    2. \n
  2. Build Systems Early: Efficient systems and financial transparency are critical for scaling and attracting buyers.
    3. \n
  3. Team Investment: Hiring top talent pays off in both growth and eventual exit opportunities.
    4. \n
  4. Exit Strategy Matters: Preparing for a sale involves more than profitability—it requires strategic planning, risk mitigation, and investor alignment.
    5. \n
  5. Advisors Are Key: Surround yourself with experienced advisors to navigate the complexities of scaling and selling a business.
    6. \n
\n
\n

Where to Find Luke Peters:

\n\n
If you’re looking to scale or plan your exit, schedule a free call now!", "topic_ids" : [ 183702519950 ], "html_title" : null, "rss_summary" : "

Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.

\n

In this episode of Built to Sell Radio, Luke shares key insights, including:

\n\n

Luke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.

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\n

Episode Notes: Built to Sell Radio with Luke Peters

\n

Host: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit

\n", "campaign_utm" : null, "post_summary" : "

Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.

\n

In this episode of Built to Sell Radio, Luke shares key insights, including:

\n\n

Luke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.

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\n

Episode Notes: Built to Sell Radio with Luke Peters

\n

Host: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit

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Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.

\n

In this episode of Built to Sell Radio, Luke shares key insights, including:

\n\n

Luke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.

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\n

Episode Notes: Built to Sell Radio with Luke Peters

\n

Host: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit

\n\n

Listen Now: Tune in to this insightful episode of Built to Sell Radio to learn how Luke Peters turned NewAir into a household name and a success story for entrepreneurs everywhere!

\n
\n

Key Highlights:

\n

Founding NewAir: The Bootstrap Journey

\n\n

Building a Brand

\n\n

Scaling Challenges

\n\n

Financial and Operational Mastery

\n\n

Exit Preparation

\n\n

Reflections on Selling NewAir

\n\n
\n

Key Takeaways for Entrepreneurs:

\n
    \n
  1. Focus on Niche Products: Competing in overlooked product categories can help you avoid direct competition with industry giants.
    2. \n
  2. Build Systems Early: Efficient systems and financial transparency are critical for scaling and attracting buyers.
    3. \n
  3. Team Investment: Hiring top talent pays off in both growth and eventual exit opportunities.
    4. \n
  4. Exit Strategy Matters: Preparing for a sale involves more than profitability—it requires strategic planning, risk mitigation, and investor alignment.
    5. \n
  5. Advisors Are Key: Surround yourself with experienced advisors to navigate the complexities of scaling and selling a business.
    6. \n
\n
\n

Where to Find Luke Peters:

\n\n
If you’re looking to scale or plan your exit, schedule a free call now!", "postBodyRss" : "

Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.

\n

In this episode of Built to Sell Radio, Luke shares key insights, including:

\n\n

Luke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.

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\n

Episode Notes: Built to Sell Radio with Luke Peters

\n

Host: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit

\n\n

Listen Now: Tune in to this insightful episode of Built to Sell Radio to learn how Luke Peters turned NewAir into a household name and a success story for entrepreneurs everywhere!

\n
\n

Key Highlights:

\n

Founding NewAir: The Bootstrap Journey

\n\n

Building a Brand

\n\n

Scaling Challenges

\n\n

Financial and Operational Mastery

\n\n

Exit Preparation

\n\n

Reflections on Selling NewAir

\n\n
\n

Key Takeaways for Entrepreneurs:

\n
    \n
  1. Focus on Niche Products: Competing in overlooked product categories can help you avoid direct competition with industry giants.
    2. \n
  2. Build Systems Early: Efficient systems and financial transparency are critical for scaling and attracting buyers.
    3. \n
  3. Team Investment: Hiring top talent pays off in both growth and eventual exit opportunities.
    4. \n
  4. Exit Strategy Matters: Preparing for a sale involves more than profitability—it requires strategic planning, risk mitigation, and investor alignment.
    5. \n
  5. Advisors Are Key: Surround yourself with experienced advisors to navigate the complexities of scaling and selling a business.
    6. \n
\n
\n

Where to Find Luke Peters:

\n\n
If you’re looking to scale or plan your exit, schedule a free call now!", "postEmailContent" : "

Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.

\n

In this episode of Built to Sell Radio, Luke shares key insights, including:

\n \n

Luke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.

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\n

Episode Notes: Built to Sell Radio with Luke Peters

\n

Host: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit

", "postFeaturedImageIfEnabled" : "https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20%282%29.jpeg", "postListContent" : "

Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.

\n

In this episode of Built to Sell Radio, Luke shares key insights, including:

\n \n

Luke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.

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\n

Episode Notes: Built to Sell Radio with Luke Peters

\n

Host: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit

", "postListSummaryFeaturedImage" : "https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20%282%29.jpeg", "postRssContent" : "

Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.

\n

In this episode of Built to Sell Radio, Luke shares key insights, including:

\n \n

Luke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.

{% module_block module \"widget_68f6bc73-c34b-4cfa-bc2f-89779b197a97\" %}{% module_attribute \"child_css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"css\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"label\" is_json=\"true\" %}null{% end_module_attribute %}{% module_attribute \"module_id\" is_json=\"true\" %}180100466200{% end_module_attribute %}{% module_attribute \"schema_version\" is_json=\"true\" %}2{% end_module_attribute %}{% module_attribute \"tag\" is_json=\"true\" %}\"module\"{% end_module_attribute %}{% module_attribute \"video_thumbnail_image\" is_json=\"true\" %}{\"size_type\":\"auto\",\"src\":\"https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20(2).jpeg\",\"alt\":\"\",\"loading\":\"lazy\",\"width\":1280,\"height\":720,\"max_width\":1280,\"max_height\":720}{% end_module_attribute %}{% module_attribute \"youtube_video_id\" is_json=\"true\" %}\"7gu0KxnUtUA\"{% end_module_attribute %}{% end_module_block %} \n
\n

Episode Notes: Built to Sell Radio with Luke Peters

\n

Host: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit

", "postRssSummaryFeaturedImage" : "https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail%20%282%29.jpeg", "postSummary" : "

Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.

\n

In this episode of Built to Sell Radio, Luke shares key insights, including:

\n\n

Luke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.

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\n

Episode Notes: Built to Sell Radio with Luke Peters

\n

Host: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit

\n", "postSummaryRss" : "

Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.

\n

In this episode of Built to Sell Radio, Luke shares key insights, including:

\n \n

Luke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.

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\n

Episode Notes: Built to Sell Radio with Luke Peters

\n

Host: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit

", "postTemplate" : "apex/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "pcthiQfE", "previousPostFeaturedImage" : "https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/thumbnail.jpeg", "previousPostFeaturedImageAltText" : "", "previousPostName" : "Awakened Titans Podcast", "previousPostSlug" : "blog/awakened-titans-podcast", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1734045590000, "publishDateLocalTime" : 1734045590000, "publishDateLocalized" : { "date" : 1734045590000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1734045590608, "publishedByEmail" : null, "publishedById" : 71325048, "publishedByName" : null, "publishedUrl" : "https://www.apexceo.co/blog/built-to-sell-radio", "resolvedDomain" : "www.apexceo.co", "resolvedLanguage" : null, "rssBody" : "

Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.

\n

In this episode of Built to Sell Radio, Luke shares key insights, including:

\n\n

Luke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.

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\n

Episode Notes: Built to Sell Radio with Luke Peters

\n

Host: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit

\n\n

Listen Now: Tune in to this insightful episode of Built to Sell Radio to learn how Luke Peters turned NewAir into a household name and a success story for entrepreneurs everywhere!

\n
\n

Key Highlights:

\n

Founding NewAir: The Bootstrap Journey

\n\n

Building a Brand

\n\n

Scaling Challenges

\n\n

Financial and Operational Mastery

\n\n

Exit Preparation

\n\n

Reflections on Selling NewAir

\n\n
\n

Key Takeaways for Entrepreneurs:

\n
    \n
  1. Focus on Niche Products: Competing in overlooked product categories can help you avoid direct competition with industry giants.
    2. \n
  2. Build Systems Early: Efficient systems and financial transparency are critical for scaling and attracting buyers.
    3. \n
  3. Team Investment: Hiring top talent pays off in both growth and eventual exit opportunities.
    4. \n
  4. Exit Strategy Matters: Preparing for a sale involves more than profitability—it requires strategic planning, risk mitigation, and investor alignment.
    5. \n
  5. Advisors Are Key: Surround yourself with experienced advisors to navigate the complexities of scaling and selling a business.
    6. \n
\n
\n

Where to Find Luke Peters:

\n\n
If you’re looking to scale or plan your exit, schedule a free call now!", "rssSummary" : "

Luke Peters started his entrepreneurial journey reselling everyday appliances like bar fridges online. Over time, he built his own brand and transitioned to selling through major e-commerce retailers. By 2022, Luke had grown NewAir into a business generating $80 million in annual revenue before selling it for a life-changing exit.

\n

In this episode of Built to Sell Radio, Luke shares key insights, including:

\n\n

Luke’s journey is a masterclass in transforming a small start-up into a valuable, scalable business.

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\n

Episode Notes: Built to Sell Radio with Luke Peters

\n

Host: John Warrillow
Episode Topic: From Bootstrap to $80 Million – Scaling NewAir and Preparing for a Successful Exit

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Luke had a chance to sit down with Cynthia Nelson and discuss his journey when he started NewAir in his garage, he never imagined it would grow into one of America’s top private internet retailers, generating over $600 million in sales and hitting $80 million in a single year.

\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 183702519950 ], "topic_ids" : [ 183702519950 ], "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://47205836.fs1.hubspotusercontent-na1.net/hubfs/47205836/38743798-1714156854745-b2a23e7f43c23.jpg", "featured_image_alt_text" : "", "head_html" : null, "is_crawlable_by_bots" : false, "link_rel_canonical_url" : "", "meta_description" : "Join Cynthia Nelson as she interviews Luke Peters, founder of Apex CEO and Strategy by Luke, on scaling businesses, building strong teams, fostering company culture, and planning for successful exits. A must-listen for entrepreneurs!", "post_body" : "

Luke had a chance to sit down with Cynthia Nelson and discuss his journey when he started NewAir in his garage, he never imagined it would grow into one of America’s top private internet retailers, generating over $600 million in sales and hitting $80 million in a single year.

\nThe journey taught him what it takes to scale a business, overcome setbacks, and build something that lasts.\n

Now, as Executive Chairman and through Apex CEO, he is using those lessons to help other entrepreneurs achieve successful exits.

\n

Whether it’s navigating growth or preparing for the next step, he's been there and can guide the way.

\n

If you’re looking to scale or plan your exit, schedule a free call now!

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\n

Episode Notes: Let's Talk About - Featuring Luke Peters

\n

Host: Cynthia Nelson
Guest: Luke Peters, Founder of Apex CEO, Creator of \"Strategy by Luke,\" and Former Founder of NewAir

\n
\n

Episode Highlights:

\n
    \n
  1. \n

    Guest Introduction:

    \n
      \n
    • Luke Peters shares his entrepreneurial journey, scaling NewAir from a garage startup to a successful exit in 2021.
      • \n
    \n
    2. \n
  2. \n

    The NewAir Story:

    \n
      \n
    • Started during the early 2000s in the dot-com bust.
      • \n
    • Focused on a niche (portable air conditioners) and grew from a garage to a company operating in multiple warehouses.
      • \n
    • Exited to private equity after two decades of growth.
      • \n
    \n
    3. \n
  3. \n

    Key Lessons Learned:

    \n
      \n
    • The importance of quick decision-making in entrepreneurship.
      • \n
    • Challenges of financial management in the early stages.
      • \n
    • Hiring top talent and recognizing the value of experience over energy.
      • \n
    • Shifting from being overly optimistic to a balanced, data-driven approach.
      • \n
    \n
    4. \n
  4. \n

    Building and Leading Teams:

    \n
      \n
    • Emphasized accountability as a founder—everything starts and ends with leadership.
      • \n
    • Tips for fostering a strong company culture:\n
        \n
      • Encouraging friendships among employees.
        • \n
      • Openly sharing business goals and financial insights to align teams.
        • \n
      • Creating an environment where team members feel empowered to take risks without fear of failure.
        • \n
      \n
      • \n
    • Strategies for managing and engaging with Gen Z and younger employees.
      • \n
    \n
    5. \n
  5. \n

    Exit Planning and Long-Term Vision:

    \n
      \n
    • Insights on planning for an exit early in the business lifecycle.
      • \n
    • De-risking the business for potential buyers by building strong management teams and focusing on EBITDA margins.
      • \n
    \n
    6. \n
  6. \n

    Advice for Entrepreneurs:

    \n
      \n
    • Avoid blaming external factors; take responsibility and adapt.
      • \n
    • Focus on long-term planning and big-picture questions.
      • \n
    • Build businesses with a purpose beyond just achieving a financial exit.
      • \n
    \n
    7. \n
\n
\n

Key Takeaways:

\n\n
\n

Connect with Luke Peters:

\n\n
\n

Quote of the Episode:
\"Entrepreneurship is about solving problems quickly, learning from mistakes, and staying accountable. Your mindset as a leader determines the success of your team.\" – Luke Peters

\n
", "public_access_rules" : [ ], "public_access_rules_enabled" : false, "publish_immediately" : true, "use_featured_image" : true, "layout_sections" : { }, "published_by_id" : 71325048, "published_at" : 1733870923363, "rss_body" : "

Luke had a chance to sit down with Cynthia Nelson and discuss his journey when he started NewAir in his garage, he never imagined it would grow into one of America’s top private internet retailers, generating over $600 million in sales and hitting $80 million in a single year.

\nThe journey taught him what it takes to scale a business, overcome setbacks, and build something that lasts.\n

Now, as Executive Chairman and through Apex CEO, he is using those lessons to help other entrepreneurs achieve successful exits.

\n

Whether it’s navigating growth or preparing for the next step, he's been there and can guide the way.

\n

If you’re looking to scale or plan your exit, schedule a free call now!

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\n

Episode Notes: Let's Talk About - Featuring Luke Peters

\n

Host: Cynthia Nelson
Guest: Luke Peters, Founder of Apex CEO, Creator of \"Strategy by Luke,\" and Former Founder of NewAir

\n
\n

Episode Highlights:

\n
    \n
  1. \n

    Guest Introduction:

    \n
      \n
    • Luke Peters shares his entrepreneurial journey, scaling NewAir from a garage startup to a successful exit in 2021.
      • \n
    \n
    2. \n
  2. \n

    The NewAir Story:

    \n
      \n
    • Started during the early 2000s in the dot-com bust.
      • \n
    • Focused on a niche (portable air conditioners) and grew from a garage to a company operating in multiple warehouses.
      • \n
    • Exited to private equity after two decades of growth.
      • \n
    \n
    3. \n
  3. \n

    Key Lessons Learned:

    \n
      \n
    • The importance of quick decision-making in entrepreneurship.
      • \n
    • Challenges of financial management in the early stages.
      • \n
    • Hiring top talent and recognizing the value of experience over energy.
      • \n
    • Shifting from being overly optimistic to a balanced, data-driven approach.
      • \n
    \n
    4. \n
  4. \n

    Building and Leading Teams:

    \n
      \n
    • Emphasized accountability as a founder—everything starts and ends with leadership.
      • \n
    • Tips for fostering a strong company culture:\n
        \n
      • Encouraging friendships among employees.
        • \n
      • Openly sharing business goals and financial insights to align teams.
        • \n
      • Creating an environment where team members feel empowered to take risks without fear of failure.
        • \n
      \n
      • \n
    • Strategies for managing and engaging with Gen Z and younger employees.
      • \n
    \n
    5. \n
  5. \n

    Exit Planning and Long-Term Vision:

    \n
      \n
    • Insights on planning for an exit early in the business lifecycle.
      • \n
    • De-risking the business for potential buyers by building strong management teams and focusing on EBITDA margins.
      • \n
    \n
    6. \n
  6. \n

    Advice for Entrepreneurs:

    \n
      \n
    • Avoid blaming external factors; take responsibility and adapt.
      • \n
    • Focus on long-term planning and big-picture questions.
      • \n
    • Build businesses with a purpose beyond just achieving a financial exit.
      • \n
    \n
    7. \n
\n
\n

Key Takeaways:

\n\n
\n

Connect with Luke Peters:

\n\n
\n

Quote of the Episode:
\"Entrepreneurship is about solving problems quickly, learning from mistakes, and staying accountable. Your mindset as a leader determines the success of your team.\" – Luke Peters

\n
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Luke had a chance to sit down with Cynthia Nelson and discuss his journey when he started NewAir in his garage, he never imagined it would grow into one of America’s top private internet retailers, generating over $600 million in sales and hitting $80 million in a single year.

\nThe journey taught him what it takes to scale a business, overcome setbacks, and build something that lasts.\n

Now, as Executive Chairman and through Apex CEO, he is using those lessons to help other entrepreneurs achieve successful exits.

\n

Whether it’s navigating growth or preparing for the next step, he's been there and can guide the way.

\n

If you’re looking to scale or plan your exit, schedule a free call now!

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\n

Episode Notes: Let's Talk About - Featuring Luke Peters

\n

Host: Cynthia Nelson
Guest: Luke Peters, Founder of Apex CEO, Creator of \"Strategy by Luke,\" and Former Founder of NewAir

\n
\n

Episode Highlights:

\n
    \n
  1. \n

    Guest Introduction:

    \n
      \n
    • Luke Peters shares his entrepreneurial journey, scaling NewAir from a garage startup to a successful exit in 2021.
      • \n
    \n
    2. \n
  2. \n

    The NewAir Story:

    \n
      \n
    • Started during the early 2000s in the dot-com bust.
      • \n
    • Focused on a niche (portable air conditioners) and grew from a garage to a company operating in multiple warehouses.
      • \n
    • Exited to private equity after two decades of growth.
      • \n
    \n
    3. \n
  3. \n

    Key Lessons Learned:

    \n
      \n
    • The importance of quick decision-making in entrepreneurship.
      • \n
    • Challenges of financial management in the early stages.
      • \n
    • Hiring top talent and recognizing the value of experience over energy.
      • \n
    • Shifting from being overly optimistic to a balanced, data-driven approach.
      • \n
    \n
    4. \n
  4. \n

    Building and Leading Teams:

    \n
      \n
    • Emphasized accountability as a founder—everything starts and ends with leadership.
      • \n
    • Tips for fostering a strong company culture:\n
        \n
      • Encouraging friendships among employees.
        • \n
      • Openly sharing business goals and financial insights to align teams.
        • \n
      • Creating an environment where team members feel empowered to take risks without fear of failure.
        • \n
      \n
      • \n
    • Strategies for managing and engaging with Gen Z and younger employees.
      • \n
    \n
    5. \n
  5. \n

    Exit Planning and Long-Term Vision:

    \n
      \n
    • Insights on planning for an exit early in the business lifecycle.
      • \n
    • De-risking the business for potential buyers by building strong management teams and focusing on EBITDA margins.
      • \n
    \n
    6. \n
  6. \n

    Advice for Entrepreneurs:

    \n
      \n
    • Avoid blaming external factors; take responsibility and adapt.
      • \n
    • Focus on long-term planning and big-picture questions.
      • \n
    • Build businesses with a purpose beyond just achieving a financial exit.
      • \n
    \n
    7. \n
\n
\n

Key Takeaways:

\n\n
\n

Connect with Luke Peters:

\n\n
\n

Quote of the Episode:
\"Entrepreneurship is about solving problems quickly, learning from mistakes, and staying accountable. Your mindset as a leader determines the success of your team.\" – Luke Peters

\n
", "postBodyRss" : "

Luke had a chance to sit down with Cynthia Nelson and discuss his journey when he started NewAir in his garage, he never imagined it would grow into one of America’s top private internet retailers, generating over $600 million in sales and hitting $80 million in a single year.

\nThe journey taught him what it takes to scale a business, overcome setbacks, and build something that lasts.\n

Now, as Executive Chairman and through Apex CEO, he is using those lessons to help other entrepreneurs achieve successful exits.

\n

Whether it’s navigating growth or preparing for the next step, he's been there and can guide the way.

\n

If you’re looking to scale or plan your exit, schedule a free call now!

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\n

Episode Notes: Let's Talk About - Featuring Luke Peters

\n

Host: Cynthia Nelson
Guest: Luke Peters, Founder of Apex CEO, Creator of \"Strategy by Luke,\" and Former Founder of NewAir

\n
\n

Episode Highlights:

\n
    \n
  1. \n

    Guest Introduction:

    \n
      \n
    • Luke Peters shares his entrepreneurial journey, scaling NewAir from a garage startup to a successful exit in 2021.
      • \n
    \n
    2. \n
  2. \n

    The NewAir Story:

    \n
      \n
    • Started during the early 2000s in the dot-com bust.
      • \n
    • Focused on a niche (portable air conditioners) and grew from a garage to a company operating in multiple warehouses.
      • \n
    • Exited to private equity after two decades of growth.
      • \n
    \n
    3. \n
  3. \n

    Key Lessons Learned:

    \n
      \n
    • The importance of quick decision-making in entrepreneurship.
      • \n
    • Challenges of financial management in the early stages.
      • \n
    • Hiring top talent and recognizing the value of experience over energy.
      • \n
    • Shifting from being overly optimistic to a balanced, data-driven approach.
      • \n
    \n
    4. \n
  4. \n

    Building and Leading Teams:

    \n
      \n
    • Emphasized accountability as a founder—everything starts and ends with leadership.
      • \n
    • Tips for fostering a strong company culture:\n
        \n
      • Encouraging friendships among employees.
        • \n
      • Openly sharing business goals and financial insights to align teams.
        • \n
      • Creating an environment where team members feel empowered to take risks without fear of failure.
        • \n
      \n
      • \n
    • Strategies for managing and engaging with Gen Z and younger employees.
      • \n
    \n
    5. \n
  5. \n

    Exit Planning and Long-Term Vision:

    \n
      \n
    • Insights on planning for an exit early in the business lifecycle.
      • \n
    • De-risking the business for potential buyers by building strong management teams and focusing on EBITDA margins.
      • \n
    \n
    6. \n
  6. \n

    Advice for Entrepreneurs:

    \n
      \n
    • Avoid blaming external factors; take responsibility and adapt.
      • \n
    • Focus on long-term planning and big-picture questions.
      • \n
    • Build businesses with a purpose beyond just achieving a financial exit.
      • \n
    \n
    7. \n
\n
\n

Key Takeaways:

\n\n
\n

Connect with Luke Peters:

\n\n
\n

Quote of the Episode:
\"Entrepreneurship is about solving problems quickly, learning from mistakes, and staying accountable. Your mindset as a leader determines the success of your team.\" – Luke Peters

\n
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Luke had a chance to sit down with Cynthia Nelson and discuss his journey when he started NewAir in his garage, he never imagined it would grow into one of America’s top private internet retailers, generating over $600 million in sales and hitting $80 million in a single year.

\nThe journey taught him what it takes to scale a business, overcome setbacks, and build something that lasts.\n

Now, as Executive Chairman and through Apex CEO, he is using those lessons to help other entrepreneurs achieve successful exits.

\n

Whether it’s navigating growth or preparing for the next step, he's been there and can guide the way.

\n

If you’re looking to scale or plan your exit, schedule a free call now!

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\n

Episode Notes: Let's Talk About - Featuring Luke Peters

\n

Host: Cynthia Nelson
Guest: Luke Peters, Founder of Apex CEO, Creator of \"Strategy by Luke,\" and Former Founder of NewAir

\n
\n

Episode Highlights:

\n
    \n
  1. \n

    Guest Introduction:

    \n
      \n
    • Luke Peters shares his entrepreneurial journey, scaling NewAir from a garage startup to a successful exit in 2021.
      • \n
    \n
    2. \n
  2. \n

    The NewAir Story:

    \n
      \n
    • Started during the early 2000s in the dot-com bust.
      • \n
    • Focused on a niche (portable air conditioners) and grew from a garage to a company operating in multiple warehouses.
      • \n
    • Exited to private equity after two decades of growth.
      • \n
    \n
    3. \n
  3. \n

    Key Lessons Learned:

    \n
      \n
    • The importance of quick decision-making in entrepreneurship.
      • \n
    • Challenges of financial management in the early stages.
      • \n
    • Hiring top talent and recognizing the value of experience over energy.
      • \n
    • Shifting from being overly optimistic to a balanced, data-driven approach.
      • \n
    \n
    4. \n
  4. \n

    Building and Leading Teams:

    \n
      \n
    • Emphasized accountability as a founder—everything starts and ends with leadership.
      • \n
    • Tips for fostering a strong company culture:\n
        \n
      • Encouraging friendships among employees.
        • \n
      • Openly sharing business goals and financial insights to align teams.
        • \n
      • Creating an environment where team members feel empowered to take risks without fear of failure.
        • \n
      \n
      • \n
    • Strategies for managing and engaging with Gen Z and younger employees.
      • \n
    \n
    5. \n
  5. \n

    Exit Planning and Long-Term Vision:

    \n
      \n
    • Insights on planning for an exit early in the business lifecycle.
      • \n
    • De-risking the business for potential buyers by building strong management teams and focusing on EBITDA margins.
      • \n
    \n
    6. \n
  6. \n

    Advice for Entrepreneurs:

    \n
      \n
    • Avoid blaming external factors; take responsibility and adapt.
      • \n
    • Focus on long-term planning and big-picture questions.
      • \n
    • Build businesses with a purpose beyond just achieving a financial exit.
      • \n
    \n
    7. \n
\n
\n

Key Takeaways:

\n\n
\n

Connect with Luke Peters:

\n\n
\n

Quote of the Episode:
\"Entrepreneurship is about solving problems quickly, learning from mistakes, and staying accountable. Your mindset as a leader determines the success of your team.\" – Luke Peters

\n
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Discuss a **Performance Review** Tell me about your company and the decisions you are facing. I will reply by email to discuss fit and arrange a conversation. [Discuss a Performance Review](https://www.apexceo.co/contact) ##### Explore - [Work With Me](https://www.apexceo.co/work-with-me) - [About](https://www.apexceo.co/about) - [Insights](https://www.apexceo.co/blog) - [Contact](https://www.apexceo.co/contact) - [FAQ & Resources](https://www.apexceo.co/faq) ##### Follow - [LinkedIn](https://linkedin.com/in/luke--peters) - [Podcasts](https://www.apexceo.co/blog/tag/podcast) [Luke@apexceo.co](mailto:Luke@apexceo.co) - [Privacy Policy](https://www.apexceo.co/privacy-policy) - [Terms and Conditions](https://www.apexceo.co/terms-and-condition) --- 2026 ApexCEO - All Rights Reserved × ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Luke Peters", "url" : "https://www.apexceo.co/blog/author/luke-peters" }, "dateModified" : "2026-11-01T01:06:56.982Z", "datePublished" : "2024-12-15T11:07:35.000Z", "headline" : "The Chris Voss Show", "image" : [ "https://www.apexceo.co/hubfs/thumbnail%20(5).jpeg" ], "mainEntityOfPage" : { "@id" : "https://www.apexceo.co/blog/the-chris-voss-show", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.apexceo.co/hubfs/1.4.png" } } } ```