About Us

Apex CEO

From humble beginnings working out of my garage, I built a business from scratch, growing it to over $600 million in cumulative sales and a peak of $80 million in one year. After retaining all the stock, I successfully exited with a mid-eight-figure deal.  My mission with Apex CEO is to get you to the exit!

I didn't have a flashy education, a smart business partner, or a family trust to get things going. Growing up in a large family, I worked graveyard shifts in our family donut shop for just 25 cents an hour. My entrepreneurial journey began in my garage with no money or seed capital. My business experience was running a swimming pool cleaning service in flip-flops and a tank top to pay for my college education. Despite barely graduating high school, I managed to grow my business over 20 years to over 200,000 square feet of distribution space and $600 million in cumulative sales, peaking at $80 million in one year. I retained all the stock and sold the company to private equity in a mid-eight-figure exit.

Apex CEO is my way of giving back and having a little fun. I can relate to all you founders and leaders grinding away, building your company because I have made every mistake you have made. I've been in the trenches and understand your challenges at $1 million locked away in your garage, at $5 million in sales running out of cash flow, and at $50 million in sales growing warehouses and systems. I know your situation in a way that elite business gurus don't and can't.

​Selling your business should be your ultimate long-term goal. But how do you get there?

• Win the Mental Game First
• Build Around the Right Business Metrics
• It's All About The Proven Track Record

• Win the Mental Game First:I am your sounding board. CEOs and founders internalize their worries, which can lead to anxiety or paralysis when thinking about worst-case scenarios. Others might lose creativity or get bogged down with too many daily tasks, leading to limiting beliefs and smaller goals. No system will solve this problem. I can help you build personal accountability and work with you to find real ways to bring calmness to your thoughts, getting you out of this internal trap. I can help you identify where your time and efforts should be focused.
• Build Around the Right Business Metrics:First, focus on creating real customer value. Let us partner with you to identify and maximize that value. What are acquirers looking for in companies? More importantly, how can you get from here to there? I have the roadmap of the seven key levers you need to pull. These are challenging goals, but I will guide you to achieve them.
• It's All About The Proven Track Record:With over 20 years of experience, I grew my business from a garage startup to a company with over 200,000 square feet of distribution space and $500 million in cumulative sales, peaking at $80 million in one year. I retained all the stock and sold the company to private equity in a mid-eight-figure exit. I've been in the trenches like you, facing the same challenges and making every mistake. My firsthand experience and empathy uniquely position me to guide you through your journey to a successful exit. Let's partner to achieve your business goals.