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How it works

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CEO-Side Turnarounds for Consumer & Distribution

Stop cash bleed. Restore margins. Break-even in 60–90 days (full P&L).

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What We Fix (Fast)

Full-P&L turnaround across cash, margin, SG&A, inventory, and execution.

01

Cash Stabilization

13-week cash model, promo guardrails, burn reduction.

02

Gross Margin Lift

Pricing, mix, leakage fixes, landed cost + freight clarity.

03

SG&A Right-Size

Span of control, non-working spend reduction, accountability.

04

Inventory & Working Capital

SKU rationalization, buys/EOQ, aged stock actions, turns.

05

Execution Cadence

Weekly operating rhythm, KPIs, owners, accountability.
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About ApexCEO

Our operator–advisor turnaround sprints fix the full P&L fast. In 60–90 days, we stabilize cash, restore margins, right-size SG&A, clean up inventory and working capital, and install a weekly execution cadence that stops the bleed and resets performance.

1:1 CEO Strategic Advisory

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From Bootstrapped Startup to Eight-Figure Exit: Your Journey Mirrored 

 

Our founder's path—evolving from a garage startup to orchestrating a mid-eight-figure private equity exit, all while maintaining 100% equity and eschewing external funding—embodies the expertise we bring to your boardroom.

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This hard-earned experience, coupled with a nuanced understanding of work-life equilibrium, uniquely positions us to address both the strategic imperatives and personal challenges of business leadership. 

Whether you're steering a $1 million operation or commanding a $100 million enterprise, we've navigated your terrain. Our intimate familiarity with the hurdles and opportunities at every stage of this growth spectrum ensures that we not only understand your pain points but can provide battle-tested strategies to overcome them. Your challenges are our lived experience—let's transform them into your stepping stones to success. 

Schedule a free 15-minute call now!

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Our Unique Coaching Approach

At Apex CEO, we believe in a tailored approach that addresses the specific needs of each CEO and their business. Unlike one-size-fits-all programs, our methodology involves a deep dive into your company's operations, financials, and culture. We analyze your financial statements to uncover hidden messages and opportunities, focusing on improving both your business performance and your quality of life as a leader. 

Apex CEO key areas of focus  

Product and Business Value Proposition 
  • Evaluate current product-market fit
  • Analyze brand strength and market positioning
  • Review customer feedback and implement improvement strategies
  • Develop new product roadmaps and assign clear ownership
Strategic Business Planning 
  • Refine mission, vision, and values statements
  • Implement robust planning and budgeting processes
  • Optimize systems for efficiency and scalability
  • Develop comprehensive metrics and scorecards
  • Streamline and document key business processes
Margin Optimization 
  • Conduct in-depth analysis of Gross Product Margin, Contribution Margin, and Net Profit
  • Evaluate historical margin trends and industry benchmarks
  • Create actionable plans to achieve top-quartile industry margins
  • Identify and address factors contributing to suboptimal margins
Leadership and Culture Development 
  • Assess and refine core values and company purpose
  • Align leadership team with organizational vision
  • Implement accountability frameworks
  • Develop strategies for attracting and retaining top talent
Strategic Planning Tools and Structures  
  • Establish effective goal-setting methodologies
  • Create alignment between short-term actions and long-term objectives
  • Implement quarterly, annual, and three-year planning cycles
  • Develop systems for tracking progress and ensuring accountability
Problem-Solving and Constraint Management   
  • Identify and prioritize top three business challenges
  • Apply Theory of Constraints to systematically address limitations
  • Conduct comprehensive SWOT analysis
  • Develop action plans to leverage strengths and mitigate weaknesses
Optimized Meeting Structures    
  • Design efficient meeting cadences for different organizational levels
  • Implement effective agenda-setting and follow-up processes
  • Train leaders in facilitating productive discussions and decision-making
  • Establish clear accountability measures for meeting outcomes
Exit Planning and Investor Readiness    
  • Develop a comprehensive, actionable exit strategy
  • Assess current business state against ideal exit state
  • Focus on key value drivers: Management Team, EBITDA, Revenue Growth, Cash Flow Generation, Customer Concentration, and Market Position
  • Implement strategies to bridge gaps between current and desired exit state
CEO Work-Life Balance and Personal Development    
  • Analyze current work patterns and design ideal work week
  • Identify tasks for delegation or elimination
  • Address sources of anxiety and sleep disruption
  • Develop personalized fitness and nutrition plans

Through this comprehensive approach, Apex CEO equips CEOs with the tools, strategies, and insights needed to overcome challenges, seize opportunities, and drive their businesses toward sustainable growth and success. Whether aiming for an exit or long-term value creation, our program prepares your business to meet and exceed investor expectations, potentially setting the stage for a transformative financial event.

 
One To One Meeting
Schedule a free 15-minute call to learn more.
Limited to just 4 concurrent CEO clients—secure your spot now!
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