Apex CEO Turnarounds

CEO-Side Turnarounds for Consumer & Distribution

Your Path to CEO Success

Stop cash bleed. Restore margins. Break-even in 60–90 days (full P&L).

Book a 30-min P&L triage See the 60–90-day plan

Luke Peters

Built by You, Guided by ApexCEO to Success

We focus on cash stabilization through 13-week cash planning and promo guardrails, raising gross margin by improving pricing and mix while fixing leakage and landed cost/freight issues, right-sizing SG&A by adjusting span of control and eliminating non-working spend, improving inventory and working capital through SKU rationalization, aged-stock actions, and tighter turns, and installing an execution cadence built on weekly rhythm, clear owners, and KPIs.

Cash Stabilization

13-week cash model, promo guardrails, burn reduction.

Gross Margin Lift

Pricing, mix, leakage fixes, freight + landed cost clarity.

SG&A Right-Size

Span of control, non-working spend reduction, accountability.

Schedule a Call Discover our Approach

Recent Results

A consumer brand (~$20M) went from cash burn to break-even in a quarter with gross margin lifted through mix and pricing improvements. A distributor (~$30M) had SG&A right-sized, an aged-inventory plan implemented, higher turns, and a rebuilt outbound operation. A PE portfolio company gained SKU-level margin clarity, completed a full freight audit, and established tighter promo guardrails.

Vision

To inspire and guide CEOs and business leaders to unlock their full potential, leading their organizations with clarity, purpose, and strategic insight.

Mission

Our mission is to provide transformative coaching experiences that help CEOs and leaders clarify their strategic goals, overcome challenges, and achieve sustainable success.

I know Your Pain Points

Who do you turn to for unbiased, real business advice? If you're facing cash flow issues, sales challenges, marketing questions, or supply chain disruptions, you may be receiving conflicting feedback from your advisors. I can help you put all the pieces together because I have been in your shoes.

The Key Business Levers To An Exit

How do you decide which initiatives to focus on? Are you sure the company is working on the most important things (MITs)? Are you satisfied with your SWOT analysis and yearly planning goals? I dive deep into your goals.

Its All About the EXIT

CEO Coaching has the sole focus of being your 1:1 strategic advisor and getting you and your business performing in a way that best sets you up for a life-changing sale and exit.

The Best Talent Network

When you're building towards an exit, you need experts. We bring in the best M&A professionals in accounting, legal, banking, and exit structure.

Ongoing Support and Accountability for Long-Term Success

At ApexCEO, we believe in a coaching process that not only guides you toward your goals but also provides continuous support and accountability to ensure your long-term success.

Initial Consultation

We begin with a comprehensive consultation to understand your current challenges, goals, and the unique aspects of your leadership style. This step sets the foundation for a tailored coaching experience.

Goal Setting

Together, we establish clear, actionable goals that align with your vision for your business and personal growth. These goals become the benchmarks for measuring progress throughout our coaching journey.

Personalized Plan

Based on your goals, we develop a personalized coaching plan that addresses your specific needs. This plan is designed to provide you with the strategies, tools, and insights necessary to achieve your objectives.

Coaching Sessions

Our coaching sessions are where the real transformation happens. Through regular, focused sessions, we work on developing your leadership skills, solving business challenges, and driving your strategic initiatives forward.

Celebrating Success

Success is not just about reaching the destination; it's about acknowledging the journey. We take time to celebrate your achievements, reflect on the progress made, and set new goals to continue your growth.