From $30M to $80M — What Three Coaches Helped Me Unlock
Years ago, I hit a ceiling.
My business was at $30 million in annual sales. We had a solid team, a national footprint—and yet we couldn’t break through. We were working harder just to stay flat. I was stuck in the weeds and reacting to problems instead of leading with clarity.
I tried solving it alone. That was a mistake.
Over the next four years, I worked with three coaches. Each helped me unlock something crucial:
-
One helped me build and trust a leadership team
-
Another showed us how to fix our pricing and margins
-
The last pushed us to prepare for an exit
The result? We scaled from $30M to $80M—and I sold the company to Private Equity.
That journey is what built Apex CEO coaching. It’s not theory. It’s execution. And it comes with a guarantee:
Our ROI Guarantee:
If you don’t see measurable ROI in 90 days, you get your money back.
No strings. No excuses. No lock-in.
This isn’t “talk about mindset once a week” coaching. This is high-impact, high-return work that helps you:
-
Grow profit, fast
-
Solve execution problems
-
Build leaders
-
Get your time and clarity back
We start with a deep strategic assessment, align on 1–2 key priorities, and move the company toward real change.
“It Costs Too Much” — No, Delays Cost More
You’re not paying for phone calls. You’re investing in:
-
Faster execution
-
Fewer expensive mistakes
-
Higher profitability
I’ve worked with CEOs who didn’t realize they were leaking $500K+ annually.
-
One fixed pricing and added $1.4M in profit
-
Another cut a money-losing SKU and raised EBITDA by 12%
Doing nothing—or figuring it out solo—often costs 12–18 months. That’s a 7-figure delay.
With Apex CEO, one good decision can pay for a full year of coaching in the first 90 days.
And if it doesn’t? You don’t pay.
“I Don’t Have Time” — That’s the Problem
If you can’t spare an hour a week to work on the business, that’s the signal something’s broken.
We fix that:
-
Weekly 1:1 calls (usually 45 minutes)
-
Between-call access—text me from the road
-
Direct coaching for your leadership team (sales, ops, finance)
This isn’t more work. It’s how we remove work.
“Can I Trust You?”
I built and sold an $80M company.
I’ve hired bad leaders. I’ve had margins bleed. I’ve hit growth walls. I’ve lived it.
Now I coach because I want to—not because I have to.
This isn’t recycled business theory. It’s the same execution playbook I used to grow, scale, and exit.
Step 1: We Start With a Strategic Assessment
In the first week, we’ll:
-
Dive into your P&L
-
Review team structure and cadence
-
Identify the 1–2 real bottlenecks holding you back
You’ll walk away knowing:
-
Where your profit and growth are stuck
-
What KPIs are missing or misaligned
-
What we’re going to fix in the first 90 days
We document it clearly—in plain English.
Step 2: You’ll See Results in 90 Days or Less
This isn’t “check-in” coaching.
We go deep on the few things that matter:
-
Plugging margin leaks
-
Realigning team focus and meeting structure
-
Installing simple OKRs your team will actually use
Example Wins in 90 Days:
-
A $12M services company boosted net margin from 9% to 14%
-
A product founder freed up $400K in cash flow by fixing inventory
-
A $20M CEO hired their new Head of Sales after we rebuilt their interview process
This is what happens when you stop doing everything—and start doing the right things.
Step 3: You Stay in Control
No long contracts.
We’re month-to-month.
If you don’t see results, you walk—and keep your money. But most CEOs don’t leave. Why?
Because once you feel real traction again, there’s no going back.
Who Apex CEO Coaching Is For
This isn’t for beginners or hobbyists.
It’s built for:
-
CEOs of $5M–$50M companies
-
Founders who are profitable (or close) but stuck
-
Leaders thinking about an exit, hiring a GM, or taking a real vacation
The Final Word
Most CEOs don’t plateau from lack of talent.
They plateau because they’re spread too thin.
If you’re thinking, “We should be further along, but I don’t know where to start”—that’s your signal.
You don’t need fluff.
You don’t need another tool.
You need execution support.
This is how you:
✅ Drive profit
✅ Hire better
✅ Get your time back
✅ Create real enterprise value
No lock-in. No fluff. 90 days to ROI—or you don’t pay.
👉 Book a call or message me directly on LinkedIn.
