Blog
45% or Die: Your 2025 Survival Guide to Tariffs, Inventory Chaos, and Talent Drain
A decade of lessons in margins, stockouts, and top-tier talent
How Tariffs Are Slowing PE Investments and Hurting Small Business Exits
In 2021, I sold my company to a private equity firm. It was an $80M consumer brand with strong...
Tariffs Are Back – What I Learned the Hard Way
In 2001, NewAir started in a garage with no outside funding—just a couple of products and a vision....
Surviving the Trade War: How Consumer Product Brands Can Adapt to Rising Tariffs and Build a Resilient Business
Executive Summary
With tariffs on Chinese imports reaching 45% or higher, consumer product...
Trump Tariffs Playbook: 9 Proven Strategies to Defend Your Profits
When I ran NewAir, I had to learn how to manage the first wave of Trump tariffs the hard way. I...
