Blog
How Tariffs Are Slowing PE Investments and Hurting Small Business Exits
In 2021, I sold my company to a private equity firm. It was an $80M consumer brand with strong...
Tariffs Are Back – What I Learned the Hard Way
In 2001, NewAir started in a garage with no outside funding—just a couple of products and a vision....
Surviving the Trade War: How Consumer Product Brands Can Adapt to Rising Tariffs and Build a Resilient Business
Executive Summary
With tariffs on Chinese imports reaching 45% or higher, consumer product...
Trump Tariffs Playbook: 9 Proven Strategies to Defend Your Profits
When I ran NewAir, I had to learn how to manage the first wave of Trump tariffs the hard way. I...
Tariff Survival Tactics: Real Strategies to Cut Costs in 2025
Six Legal Moves for Home & Housewares Importers