Blog
Surviving the Trade War: How Consumer Product Brands Can Adapt to Rising Tariffs and Build a Resilient Business
Executive Summary
With tariffs on Chinese imports reaching 45% or higher, consumer product...
Consumer Product Launch Playbook – How to Maximize Profit Margins
Why Pricing Strategy Matters
Most consumer brands don’t fail because of bad products. They fail...
Why CEOs and Founders Work Too Many Hours — and How to Stop Burning Out
Working long hours might feel like the price of leadership, but for CEOs and founders, it’s a fast...
From Job to Business: How a Consumer Product Company Hit 21% Net Profit (And What’s Next)
Breaking Down a Rare Success Story
Profitability in consumer product businesses is a constant...
Trump Tariffs Playbook: 9 Proven Strategies to Defend Your Profits
When I ran NewAir, I had to learn how to manage the first wave of Trump tariffs the hard way. I...
Bootstrapping vs. Fundraising: 7 Questions Every Founder Needs to Answer
One of the earliest and most critical decisions a founder faces is whether to bootstrap or raise...