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Blog

Tariffs Are Back – What I Learned the Hard Way

In 2001, NewAir started in a garage with no outside funding—just a couple of products and a vision....

How to Craft an Irresistible Offer to Drive Business Growth

Most CEOs struggle with growth not because of poor marketing, but because their offer isn’t...

Surviving the Trade War: How Consumer Product Brands Can Adapt to Rising Tariffs and Build a Resilient Business

Executive Summary

With tariffs on Chinese imports reaching 45% or higher, consumer product...

Consumer Product Launch Playbook – How to Maximize Profit Margins

Why Pricing Strategy Matters

Most consumer brands don’t fail because of bad products. They fail...

Why CEOs and Founders Work Too Many Hours — and How to Stop Burning Out

Working long hours might feel like the price of leadership, but for CEOs and founders, it’s a fast...

From Job to Business: How a Consumer Product Company Hit 21% Net Profit (And What’s Next)

Breaking Down a Rare Success Story

Profitability in consumer product businesses is a constant...