When I hit $30M in annual sales, I thought we’d made it. But we plateaued. Growth stalled, my calendar was overloaded, and I felt reactive instead of strategic.
The turning point? Coaching.
Over four years, I hired three different coaches at different stages of growth. Each helped unlock a critical barrier: one helped me build a leadership team, another fixed pricing and margins, and the last guided us through exit prep.
The result: $30M to $80M in sales—and a private equity exit.
That experience shaped Apex CEO Coaching. We don’t sell theory. We build ROI-driven coaching for founder-CEOs ready to move faster, get their time back, and unlock enterprise value.
The Guarantee: ROI in 90 Days or You Don’t Pay
We’re direct: If there’s no measurable ROI in 90 days, you get your money back.
This isn’t “mindset coaching.” It’s execution support built to help you:
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Grow profit faster
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Build leadership strength
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Solve execution bottlenecks
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Get clarity and control back
We identify your top 1–2 bottlenecks, attack them directly, and install systems that stick.
Objection #1: “It Costs Too Much”
You’re not paying for calls—you’re buying speed.
Every founder has blind spots:
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One client added $1.4M in profit by fixing pricing.
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Another cut a loss-making SKU line and improved EBITDA by 12%.
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Most waste 12–18 months trying to figure it out alone—that delay is a 7-figure cost.
The right focus pays for itself in 90 days. If it doesn’t, you don’t pay.
Objection #2: “I Don’t Have Time”
If you can’t spare 60 minutes a week, you need this.
Here’s how we make it efficient:
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Focused 45-minute 1:1s
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Quick between-call check-ins (phone, text, even while you’re driving)
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Direct coaching for your team (sales, ops, finance) so they improve without draining you
This isn’t more work—it’s the thing that removes work.
Objection #3: “Can I Trust You?”
I’ve been where you are.
I started in a garage, scaled to $80M, built and rebuilt teams, survived tariffs, fixed margins, and sold to private equity. I know the stakes—and I coach because I want to, not because I have to.
This isn’t a playbook I read in a book. It’s the same one I used to scale and exit.
How It Works
Step 1: Strategic Assessment (Week 1)
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Review P&L, org chart, and rhythms
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Identify top 1–2 bottlenecks
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Define the 90-day roadmap in plain English
Step 2: Execution & Measurable Results (90 Days)
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Close margin leaks
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Reset team structure, meetings, and KPIs
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Install simple OKRs or scorecards that actually get used
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Fix hiring or sales gaps
Clients see profit lift, faster hiring, better team alignment, or unlocked cash flow—often in the first month.
Step 3: Stay in Control
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Month-to-month agreement
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No lock-in contracts
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You stay because it works, not because you’re stuck
Example Wins in 90 Days
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B2B services ($12M) → Net margin up from 9% to 14% by cutting unprofitable service lines
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Product company → Unlocked $400K in working capital by fixing inventory management
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$20M founder → Closed a Head of Sales hire after we rewrote the scorecard and interview process
Who This Is For
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$5M–$50M revenue CEOs
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Profitable (or close), but stuck
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Thinking about exit prep, team layers, or simply wanting to step out of firefighting
This is not for early-stage founders or those content with the status quo.
The Final Word
Most CEOs plateau not from lack of intelligence—but because they’re spread too thin.
If you want:
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Higher margins
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A leadership team that runs without you
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Time back to actually lead
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And enterprise value that grows
...then this is for you.
90 days to ROI—or you don’t pay.
👉 Book a call or message me directly.
